YouTube Top Ten Ads From April 2013

By Iain White
May 15th, 2013

YouTube have started to compile a monthly Advertising “Top 10″.  This is based not solely on the number of views but also factors in paid, organic and view rate (watching the whole thing).

On this basis the top 2, with 100 million views between them are:

1. Evian Baby

 

2. Dove Real Beauty – Sketches

 

At No. 3-5, the hits drop to a still very impressive 5 million to 15 million views (remember this is for new work)

 

3. KMart – Ship My Pants

 

4. Pepsi – Beyonce

 

5.Old Spice – Watermelon

 

If you are interested in seeing the other five, check out the link here, though I struggled to watch the whole ads, even the short ones to be honest

 

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Cute!

By Iain White
May 14th, 2013

What a sweet piece of work from Cow & Gate (Dairy products) in Ireland.

Its good to be reminded that the magic word we so often use “Impact” doesn’t have to mean shouting loudly nor is it synonymous with the number of “impacts” we make.

I love how they ladder “feeding” kids to a higher order too. It might not win cupboards full of awards but I think this will touch a lot of hearts and benefit the brand in the process.

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Walking The Talk

By Iain White
May 8th, 2013

Welcome to Joyville, Cabury bringing “joy” to life in Ireland.

Personally love the surprise and delight of the those who get to experience the brand this way.

Article and video at “creativity-online” here

Joy to all.

 

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Topical Smoke

By Iain White
March 15th, 2013

A bit of quick thinking from Citroen.

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Citroen keeps it dreamingly simple

By Rafiq Ridzwan
February 12th, 2013

Love how it tugs at the feeling of the perfect drive

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Help the little guy

By Rafiq Ridzwan
February 11th, 2013

Great explanation (and illustration) on why and how we can help the little guys fight back

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I’d Like Teach the World To Slim …

By Iain White
January 22nd, 2013

In the face of increasing restrictions on beverage size in New York and elsewhere, Coco-Cola adds its bit to the obesity issue.

Good to see the drop in calorific intake in schools from soft-drinks.

On Coco-Cola’s website they kindly provide the calorific content of various drinks which for an 8oz serving (about 200ml … about 2/3 or less of a can of Coke or small beer bottle) are:

192 calories: 2% Reduced Fat Chocolate Milk

144 calories: regular Milk

136 calories: whole milk latte

136 calories: bottled orange juice

128 calories: cream soda

117: regular beer

88: regular cola

81: light beer

Which probably goes to show that juice and milk are not meal accompaniments but the meal, and that beer is not only delicious but relatively low calorie.

Though nothing beats water.

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The Other Sense

By Iain White
January 21st, 2013

A very interesting TED talk about the importnace of sound and the problem of poor acoustics.

Listen well!

 

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Essential iPhone Accessories from Japan

By Iain White
January 10th, 2013

… for lovers of the bizarre

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JWT’s Top Ten Trends in Just 2 Minutes!

By Iain White
January 10th, 2013

Want to know what’s happening and amaze your friends and colleagues with your wisdom?

Check out the 2 minute video of JWT Top Ten Trend Predictions for 2013 below.

Amazingly 4 of the 10, feature “P” in prominence – Playtime, Peer Power, Predictive Personalisation, Privacy in Public, though I think my favorite is “Health and Happiness Hand in Hand”.

You can check out the full details at www.jwtintelligence.com

A happy and healthy new year to all our readers.

 

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