Ford park assist

By Ali Rezgui
May 17th, 2012

 

 

 

 

 

How bad are you when parking your car?

Now there is a way to know…

 

Viral 2012

By Iain White
May 17th, 2012

It’s only May so far, but Adweek have posted the 20 most viral films of the year (so far).

At No.1 is this very clever ide,a watched over 30 million times by TNT, the entertainment channel.

You can also check out the other 19 here

One of the joys of the digital age. Longer format entertainment without a big media spend attached.

 

Pee reward

By Ali Rezgui
May 16th, 2012

Fun can change behaviour.

Following some previous posts, here is another example of what has been theorized by VW as the fun theory.

http://m.youtube.com/watch?v=5_Dmuf1Mtuw

Being rewarded to drink beers and pee will make many men happy.

Tipp-ex is back

By Ali Rezgui
May 14th, 2012

Tippex is back with hunter and bear first anniversary.

Very nicely done, some funny dates to try like -6400000, 0, , 1493, 2000, …

Quite fun interacting and playing with dates even though there is less the wwwoowww effect of the first time.

Fun, fun, fun

By Ali Rezgui
May 14th, 2012

VW fun theory seems to keep inspiring other automotive brands with Smart using technology to make people experience their car in a fun way.

In a world filled with bad news (economic crisis, climate change…), brands are the new entertainers.

Twittergame

By Ali Rezgui
May 9th, 2012

In order to promote their new game, scrabble are using a twitter scrabble competition.

Very clever use of social media and completly in tune with the product.

Unfortunately it’s only in dutch…

Still Waiting

By Iain White
May 2nd, 2012

Our last blog was about TMB’s new campaign in the “Make THE Difference” theme.

Today I cam across an interesting, and somewhat related site http://www.lifehack.org/ … about bring about personal change.

A couple of quotes I liked, the first from Mark Twain, the second Muhammad Ali.

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

“If they can make penicillin out of mouldy bread, they can sure make something out of you.”

As we approach mid-year, I don’t think I’ve made much progress on my new year resolutions on weight-loss and exercise.  It’s time to re-pledge.

What changes are you trying to make?

 

What Are You Waiting For?

By Iain White
April 27th, 2012

TMB, Thailand’s banking innovator, is taking their Make THE Difference campaign into a new phase with their “Don’t Wait” TVC.

The new advertising breaks mid-May but before that via their own website, www.makethedifference.org, they are inviting the public to vote on which of two versions should be aired.

An innovative idea in itself.

You can vote, and obviously check out the films on their wbsite, or below.

 

 

 

Don’t Wait.  Check them out and make some positive difference in your life.

 

 

 

Love it or hate it?

By Iain White
April 27th, 2012

Marmite will probably be loved for this collectors piece toasting the Queen’s Jubilee Anniversary.

Way of innovater. IDEO, the researcher of human behavioral even themself.

By Atiwat Manassarikan
April 24th, 2012

IDEO Designers (one week in two minutes) from IDEO on Vimeo.

Some of IDEO design.

The Future of the Book. from IDEO on Vimeo.

IDEO Palo Alto’s swing set build. from IDEO on Vimeo.

The Future of Self-Service Banking from IDEO on Vimeo.