How bad are you when parking your car?
Now there is a way to know…
Pee reward
By Ali RezguiMay 16th, 2012
Fun can change behaviour.
Following some previous posts, here is another example of what has been theorized by VW as the fun theory.
http://m.youtube.com/watch?v=5_Dmuf1Mtuw
Being rewarded to drink beers and pee will make many men happy.
Tipp-ex is back
By Ali RezguiMay 14th, 2012
Tippex is back with hunter and bear first anniversary.
Very nicely done, some funny dates to try like -6400000, 0, , 1493, 2000, …
Quite fun interacting and playing with dates even though there is less the wwwoowww effect of the first time.
Fun, fun, fun
By Ali RezguiMay 14th, 2012
VW fun theory seems to keep inspiring other automotive brands with Smart using technology to make people experience their car in a fun way.
In a world filled with bad news (economic crisis, climate change…), brands are the new entertainers.
Still Waiting
By Iain WhiteMay 2nd, 2012
Our last blog was about TMB’s new campaign in the “Make THE Difference” theme.
Today I cam across an interesting, and somewhat related site http://www.lifehack.org/ … about bring about personal change.
A couple of quotes I liked, the first from Mark Twain, the second Muhammad Ali.
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
“If they can make penicillin out of mouldy bread, they can sure make something out of you.”
As we approach mid-year, I don’t think I’ve made much progress on my new year resolutions on weight-loss and exercise. It’s time to re-pledge.
What changes are you trying to make?
What Are You Waiting For?
By Iain WhiteApril 27th, 2012
TMB, Thailand’s banking innovator, is taking their Make THE Difference campaign into a new phase with their “Don’t Wait” TVC.
The new advertising breaks mid-May but before that via their own website, www.makethedifference.org, they are inviting the public to vote on which of two versions should be aired.
An innovative idea in itself.
You can vote, and obviously check out the films on their wbsite, or below.
Don’t Wait. Check them out and make some positive difference in your life.
Love it or hate it?
By Iain WhiteApril 27th, 2012
Marmite will probably be loved for this collectors piece toasting the Queen’s Jubilee Anniversary.
Way of innovater. IDEO, the researcher of human behavioral even themself.
By Atiwat ManassarikanApril 24th, 2012
IDEO Designers (one week in two minutes) from IDEO on Vimeo.
Some of IDEO design.
The Future of the Book. from IDEO on Vimeo.
IDEO Palo Alto’s swing set build. from IDEO on Vimeo.
The Future of Self-Service Banking from IDEO on Vimeo.
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