A Controversial Topic?

By Iain White
September 2nd, 2014

An interesting topic, that of the appeal of “Skin Whitening” products in Asia, covered by adage.com here.

Apparently 38% of new skin care products launched in the first half of 2014 in Asia have skin whitening properties/claims, testimony to the appeal of a whiter look.

The article points out, how this flies in the face of “real beauty” and would be unacceptable (ie “Politically Incorrect”) in European or N. American markets. Though again, those protesting the most are not Asians to begin with.

Body Shop didn’t comment and Unilever replied that they market many products to meet consumers many needs.

What do you think?

Is is healthy for society to promote one look is better than another?  On the other hand should someone be denied the look they wish?

Should tanning salons or fake tan be banned on the basis they promote a darker look (implying more leisure time and hence wealth) in Western markets?

 

Got Milk?

By Iain White
August 26th, 2014

The latest spot from this long running campaign.

After a slow start it speeds up, as you will see.

Am not sure how scientifically strong the implicit claims are though it did make me smile. A lot of world-class athletes these days, from Carl Lewis to Scott Jurek are vegan.  Personally I must admit I still like my cappuccinos, ice-cream and cheese, but then I’m not setting any records.

For the record, here’s another new one. Hard to see the connection to the first but seems like a well-integrated approach with digital components reinforcing the campaign.

 

 

 

 

Coffee vs Gangs

By Iain White
August 25th, 2014

Interesting initiative for social good from Mondelez (previously Kraft) Kenco brand … training Honduran youth to become coffee farmers rather than turning to gang life, a big issue in this poor country.

The work was done by JWT London and also includes a website explaining the idea of “Coffee vs Gangs” .. you can check it out here or get more details here

Ready To Cry

By Iain White
August 21st, 2014

Lovely work from Thai Life Insurance .

 

Another from the same “Thai Good Stories” campaign … if you read Thai, a link to the site

 

and an earlier one, but still highly emotional

A sweet little idea

By Iain White
August 20th, 2014

For Oreo minis of course.

Couple of really cute components … a digital site called oreominidelivery  where 500 people per day (this week) can request a delivery of Oreo Mini’s for themselves or others and a video within that, which really cutesy-fies the product and reinforces the “mini-ness”.

https://www.youtube.com/watch?v=xtZlHSy5HDM

 

 

Best Friends?

By Iain White
August 20th, 2014

After the well-deserved earnestness of the Kellogg’s Breakfast Clubs work from a few days ago, this casts breakfast in a very different light.

Yoplait’s “Best Friends”.

Having said that, I guess cereal manufacturers were the long-time masters of promotional items well before the likes of McDonalds or now Yoplait.

Made me smile … bit reminiscent of  Capri Sun which made a great campaign and case study a few years back (below too)

A sign of The Times

By Iain White
August 19th, 2014

Everyone talks about media proliferation and the impact of Digital on media habits. This week I believe digital adspend in the UK overtook TV spend. Phenomenal!  (Please correct me if I misread).

One thing that many people have forgotten talking about, maybe because its old news,  is the huge impact digital is having on print circulation. Especially as so much news is now free.  Interesting report here showing the trend from 2000 to 2013 in the UK, Canada and USA where daily circulations in those 3 countries previously at 45%-60% penetration are now at just 30%.

Interesting move from The Times/Sunday Times, that there are times that can’t be put into words … and charging a small fee for their app that includes video coverage.

 

Cute Work from M&S

By Iain White
August 19th, 2014

Some sweet work from the UK Retailer M&S.

For most of its history M&S did no advertising, now it is, its good to see it done well.

Very good casting, (especially I think in the first spot).

 

 

Breakfast For Better Days

By Iain White
August 18th, 2014

Its great to see someone doing something good, not just talking a good story.

Kellogg’s Breakfast clubs, launched under their “Breakfast For Better Days” campaign, is a great example.

 

In S. Africa 1 in 5 kids go to school without breakfast, and in UK/Ireland/Australia the figure is about 1 in 7.

 

Some of the communications work from the respective countries. It might not win creative awards but it wins my heart and really helps.

 

 

Family Sharing

By Iain White
August 14th, 2014

Sweet new campaign from Vodafone UK. “Family Sharing”.

Clever idea, all family members sharing one mobile data allowance. Very good casting, or maybe non-casting, they really feel like family members.