Great Idea From Portugal

By Iain White
October 1st, 2014

Lovely idea for increased pedestrian safety – deserves an effectiveness award!

 

 

Check Out Your Own Breasts

By Iain White
September 30th, 2014

Clever bit of work from Nestle in support of self-examination of women’s breasts (as a cancer prevention/detection measure).

The bra-cam picks up who is looking … and in this case its everyone else.

Good to see most (perhaps all) the team on this was women as it could be seen as a bit sexist, though a very powerful demonstration of where the eye can go.

 

A New Direction for Volvo

By Iain White
September 29th, 2014

After being associated with “Safety” and then implicitly building on that in “For Life” for so many years, perhaps its more of a lane-shift for Volvo to “Seek Feeling” than a complete change in direction.

Certainly plays to the vehicle(s) responsiveness and is beautifully shot, though not sure how memorable a spot it is. Be very interesting to see how the campaign develops.

 

Come and See

By Iain White
September 17th, 2014

Interesting new campaign for Canon from JWT London.

Rather than “talk” about the cameras wonderful features they combine a fascinating film (well more than one) and then video tutorials of how to capture this sort of action.

Check out “Gladiator Football” below – a film of the unique historic game ‘Calcio Storico” played in Florence, that seems to combine UFC with football.

After that a couple of tutorials.  The total campaign is much more than I’ve posted, including social media and micro-site … as it says on the end of the films “Search Canon Come and See”.

A great and engaging approach that both captures the attention and is useful in explaining how to get the best out of your camera.

 

 

135 years in 90 seconds …

By Iain White
September 16th, 2014

… aka “How Many Years Does it Take to Change a Lightbulb?”

Light bulbs are not something advertised a lot, so its interesting to see something new, for something new. Philips Hue … the connected lighting system that allows (via an app of course) you to not only change the brightness of your lighting but its colour too.

Clever stuff.

Although a very different ad and product it reminded me of a classic Sony Trinitron spot from 30 years ago. A classic at the time.

 

 

An Unusual Product Idea

By Iain White
September 16th, 2014

The film tells it all.

Probably the first ad. I’ve ever seen from Slovenia (part of Yugoslavia from around WW1 to 1991 when it gained, or regained independence).

 

No … or Yes?

By Iain White
September 15th, 2014

This might not seem a big issue from thousands of miles away, but its a hot one  in the UK.

On Thursday, 18th September 2014, Scotland gets to vote on its own future. Independence or remaining in the UK, albeit with enhanced “devolution” status and say in its own future.

But is more of a say, enough of a say?

The UK political parties, in a rare moment of solidarity, are standing together behind the No (or “No Thanks”) campaign and publicly vowing to give Scotland more self-determination, albeit still within the UK.

Until the past week it looked like “No” would top the referendum, but things are now much closer.

Here’s some of the advertising from both sides.

I’ve no idea who will win, and am not eligible to vote either, but I feel the “Yes” campaign seems to have quite a bit more authenticity to it than the “No Thanks, We’re Better Off Together” one.  On the other hand there are a lot of logical arguments being put forward for “No Thanks” too.

Will the head win or the heart? Whatever side of the border folks are on, lets hope there aren’t too many losers whichever way this vote goes.

 

Nissan is Very Fast

By Iain White
September 15th, 2014

Last week I posted a few spots (well all the ones I’ve seen) from Samsung’s “It Doesn’t Take  a Genius” campaign, making a little fun of apples iPhone 6, 6+ and watch.

They were released one day after the apple launch event (maybe they were shot before though!).

One of the other bits of big news last week was the Royal announcement of Kate’s pregnancy (of Duchess of Cambridge and Prince William fame).

Nissan tweeted the below ad seven minutes after the official announcement. 7 minutes! Admittedly its an edit of an existing shot, but mighty fast, mighty clever and generated lots of word-of-mouth very quickly, and cheaply.

Make The Future … The Power of Sport

By Iain White
September 14th, 2014

Terrific idea from Shell together with JWT London … using human energy to generate electrical energy. In a nutshell special tiles installed under a football pitch in one of Rio’s favelas now generates electricity allowing thousands of people in this poor community to enjoy what they love best – football.

I “steal with pride”, Matt Eastwood’s Worldwide CCO of JWT comments on the campaign below.  You can read more on the Shell website as well as some pictures of it in action here.

 

What a great idea.

I’m really pleased to be able to share a truly pioneering idea from JWT London on behalf of one of our most important global clients, Shell.

JWT and Shell joined forces nearly two years ago to shine a light on the world’s energy future by unveiling a first-of-its-kind player-powered football pitch (for the Americans on this note, that’s a soccer field) in the heart of a Rio de Janeiro favela, Morro da Mineira.

The project is part of the Shell #makethefuture program, designed to inspire a younger generation to consider and get involved in science.

Morro da Mineira is part of a complex of favelas in the heart of Rio de Janeiro. It had a largely unusable football pitch that was forcing young people to play in the streets. What’s more, because of the limited supply of electricity (common in many of the favelas) they couldn’t play once the sun went down.

The pitch redevelopment was led by JWT, working with Brazilian and British technical partners to install 200 high-tech floor tiles from Pavagen, a brand new technology that Shell invested in through its LiveWIRE funding program. The tiles capture the kinetic energy created by the movement of the players, which is then converted into renewable electricity to power the pitch floodlights. Joined by Brazilian football legend Pelé for the unveiling, the project is an incredible idea and, as of now, the largest installation of its kind.

Click here to see the photos: http://bit.ly/ZhkuZb

The project will be playing its part in transforming the lives of the thousands of people who live in the Morro da Mineira community, who have largely been left to fend for themselves by the government. It’s a living example of the power of JWT’s pioneering spirit.

Bravo to the entire team that made this happen.

Matt

 

Samsung Didn’t Take Long

By Iain White
September 11th, 2014

One day after Apple launched their new iPhone 6 and 6+ (and Apple Watch), Samsung fights back.

Am not really a big fan of comparative or knocking ads, but am sure this keeps the Samsung/android fans amused and pleased with their decision.

 

“It doesn’t take a genius”, another shot at apple, ie the Genius Bar for help.