Twist and Turns

By Iain White
July 30th, 2014

Interesting idea from our Melbourne office for the Melbourne Writers Festival.

Download the app to decide how the story ends. The audience become the writers …



A Font of Wisdom?

By Iain White
July 29th, 2014

This film might illuminate the background to Times New Roman, even more than you desire.

I found it interesting though.

(and to grammarians, yes it can be font or fount, at least for wisdom)

Some New Old Spice

By Iain White
July 28th, 2014

This gave me a bit of a smile, but I must admit not as much as the relaunch work from about four years back (old after new below).

In the original you want to smell and be as cool as the hero, in the new work the hero is an idiot, you (as in young  or not so young guys) just want to have the same effect on women.  I guess this approach worked well for Axe in their original work, even losers can win the woman of their dreams, but at least then it was an original idea.





Ready For a Break?

By Iain White
July 27th, 2014

No, not a Kit Kat, a holiday.

Surprisingly, the USA is the only advanced economy that doesn’t guarantee workers vacations.

Interesting spot trying to start a movement from CP+B

Kindly brought to us by hotels/com, who I guess could benefit from a few or a lot more people taking breaks, but a powerful spot nonetheless

Great American Bites

By Iain White
July 26th, 2014

Thought I would share this as seems to be getting a fair amount of coverage with both “creativity-online” and “David reviews” posting in the past couple of days.

Am a big fan of most BBH work and this is certainly well-shot, though am a bit lost for what the food offer actually is.  It’s brave of a food retailer (KFC) to downplay the product this much, wonder if it is a bit too down-played though … at least if they want it to be a store traffic driver, though good as a piece of masterbrand work.

Need Rescuing?

By Iain White
July 25th, 2014

Maybe quite a few of us feel we do from time to time.

If the problem is your car and you are in Australia, checkout the RAC.

Sweet new campaign from JWT Sydney.

The Wonderful Everyday

By Iain White
July 24th, 2014

“Come to the edge.’ ‘We can’t. We’re afraid.’ ‘Come to the edge.’ ‘We can’t. We will fall!’ ‘Come to the edge.’ And they came. And he pushed them. And they flew.”

I love this quote from Guillaume Apollinaire. Sadly he died relatively young at 38 from the Spanish flu epidemic, having survived a head wound in WW1 a couple of years previously.

This interesting spot from Ikea brought it to mind, albeit the only flying is in our dreams, in a lovely comfortable bed.

For a company that makes great value (and well-designed) products its great they don’t go on about price all the time.  Something rare in the bed world.

I remember you

By Iain White
July 23rd, 2014

I must admit most the time my web-browser is google chrome when on PC, and Safari when on mac, and occasionally Firefox on either.

Microsoft has done a nice job reminding us about “Internet Explorer”, though maybe not enough to want to know what the New Internet Explorer” is.

This video has already had about 50 million hits on youtube. Amazing!

A not so smart idea … the big City Car

By Iain White
July 23rd, 2014

Interesting prank marketing video from Smart.

Some folks seem remarkably gullible!



A Sweet and Joyful Idea from Cadbury

By Iain White
July 22nd, 2014

Clever idea and good PR for Cadbury down-under.

Pop in your facebook id and the “joy generator” will give you a bar of Cadbury Chocolate, with the flavor based on your facebook likes.