Content and Cars and Cogs

By Iain White
November 26th, 2014

Makes a nice change to see something other than a 15s TVC coming out of Japan.

Clearly the “Content” message has struck home at Toyota.

A nice filmic experience that looks like it is part of totally integrated package.

 

On the other hand, despite or because of the “extravaganza”, am not sure it really holds up against Honda Cogs from 7 years back.

Moms and Dads

By Iain White
November 25th, 2014

Old Spice has been doing some great work for ages.

You might have seen the “mom song” version from earlier in the year …

Well now dads get to join in too

Interesting how on trend “mini-musicals” seem to be at the moment, a modern day equivalent to the jingle?  Maybe not, but content is king and if you want shares and engagement there is nothing like entertainment.

From London and New York With Love

By Iain White
November 24th, 2014

After the beautiful John Lewis Christmas spot and the very popular Sainsbury’s one, shared recently, here’s the latest from Burberry also on the festive theme set in London.

Its getting a lot of shares, though not the same level as emotionality of the other two.

The “little kid” (well 12 years old) is Romeo Beckham, son of David and Victoria.

And by co-incidence, here’s some love from Tiffany in NY.

A whole lot of loving going on!

 

 

An Air Safety Film With A Difference

By Iain White
November 18th, 2014

I love NZ. And The Lord of the Rings.

Put them together and voila, an inflight safety film most people would enjoy watching.

 

The Future or the Past?

By Iain White
November 13th, 2014

Amazon just announced its new bit of gear “Echo” a few days ago.

An interesting idea for what seems rather like Siri or Google Now “assistant” but in its very own box. No need for a smartphone, permanently on.

If you enjoy a laugh, a parody of the ad, well the same footage, but with a different voice-over.

It looks like the parody is getting more views than the original.

 

 

Give Your Man a Second Chance

By Iain White
November 12th, 2014

Nice work from JWT NY for Schick, promoting male grooming in the more sensitive parts of his bodies.

Quite cute to take a quasi-taboo topic and turn it into a song, adding to the humour and reducing issues with saying the same thing.

 

Semi-Cheerful

By Iain White
November 12th, 2014

Two powerful recent pieces of work from AMV London.

The Christmas spot is getting lots of coverage in the industry, based on a moving true incident from WW1, brought to life for Sainsbury’s the supermarket chain.

With ten million views in just a week, this is pretty good (ok great) going, though I’m a bigger fan of the John Lewis Christmas work shared recently.

See here

The second spot is a bit more controversial with its upbeat music and theme of Celebration for “Don’t Drink and Drive”.  The good news is that drink related deaths  in the UK have fallen from 1640 to 230. But 230 is still 230 too many.

See here

 

(sorry am unable to embed the work in today’s post)

 

Don’t Like “Chat Stickers”?

By Iain White
November 11th, 2014

A few people won’t, and if so, they won’t like ‘WeChat”.

A very funny new campaign from JWT Connect Thailand,

 

Some other reasons to not like WeChat too

 

… and the walls came a tumbling down

By Iain White
November 10th, 2014

This week has seen the 25th anniversary of the fall of the Berlin Wall .

Airbnb, the internet based lodging portal, celebrates it too, with this lovely true story of two former guards, Kai and Jorg, one from the East and one from the West being brought together, in rather an unexpected manner.

The animated film is beautiful and the story very touching too.

 

Merry Christmas

By Iain White
November 9th, 2014

It’s almost that time of year.

John Lewis ads are some of the best in the world at reminding of us of the importance of what’s important.

Here’s the latest 2014 commercial …

 

The level of emotion is consistently high in all their work. Here’s the 2013, 2012 1nd 2011 ads too. I especially love the 2011 one.