Make It Happy

By Iain White
February 8th, 2015

At this time of year the marketing and advertising world is abuzz with what ads were best on Superbowl.

Am not sure who came up with this top ten … but most are pretty bad! Three gave me a slight smile “Dove’s Real Strength” for new range of mens’ products, though the film goes from lovely emotion to crass hard-sell very disturbingly at the end; Carl Jnr’s captures blokes eyes and I like the product story of antibiotic/natural burgers (about time!) though not sure the sex appeal is handled particularly cleverly, and in no.1 spot, Doritos, again.  A fun spot but not up to historic highs.


Also aired, this lovely message from Coke.  Not a brilliant execution  but making us responsible to ourselves and others for our own connected happiness is smart.


A Chinese apple

By Iain White
February 5th, 2015

What a sweet spot from China for apple. Very different to anything I’ve seen them run elsewhere.

Normality is over-rated

By Iain White
February 1st, 2015

What an interesting piece of work for Madrid Fusion – The International Summit of Gastronomy.


Although very different in execution it made me think of a lovely ad. from a couple of years back, which if you haven’t seen it, I suspect you will enjoy too.

Don’t Smoke!

By Iain White
January 29th, 2015

Hard hitting work from the Anti Tobacco League.

Though I must admit I think this work from ThaiHealth (yes Thailand) is cleverer and hits home harder, albeit in a gentler way.

I love it!

By Iain White
January 26th, 2015

No, am not talking about McDonald’s but this new work from Dove encouraging curly-aired girls that their hair is perfect that way.

Apparently only 4 out of 10 curly-haired girls like their hair yet if others tell them its beautiful they become 7 times more positive.

A good message to get out their and lovely film/event.

Another Super Spot from Honda

By Iain White
January 26th, 2015

This one slipped through my hands last year … W+K “Honda Hands Spot”.

Thanks to good friend John for sharing it.


By Iain White
January 25th, 2015

But funny.

Maybe fashion doesn’t make a lot of sense to a lot of us … and I include myself in that group.

Mercedes Benz sponsorship of Berlin Fashion Week, bring a smile to my face and its good to see it doesn’t take itself too seriously either.

Very helpful kid

By Iain White
January 24th, 2015

Lovely spot on the preciousness of … well you take a look



Choose Lovin’

By Iain White
January 23rd, 2015

After yesterday’s post re. McDonald’s signs, more from the Golden Arches … a sweet song and idea to dimensionalize “I’m Lovin’ It”.

Archenemies come to together in this call to “Choose Lovin’ ”


A Move in the Opposite Direction

By Iain White
January 22nd, 2015

Well as in outdoor becoming TV.

Am not a huge customer of McDonald’s, largely because I’m larger than I want to be and trying to change that.

I do like this spot based on a compilation of its local signs showing support to local and topical issues.

Good use of signage, good to be a part of your community.