An interesting topic, that of the appeal of “Skin Whitening” products in Asia, covered by adage.com here.
Apparently 38% of new skin care products launched in the first half of 2014 in Asia have skin whitening properties/claims, testimony to the appeal of a whiter look.
The article points out, how this flies in the face of “real beauty” and would be unacceptable (ie “Politically Incorrect”) in European or N. American markets. Though again, those protesting the most are not Asians to begin with.
Body Shop didn’t comment and Unilever replied that they market many products to meet consumers many needs.
What do you think?
Is is healthy for society to promote one look is better than another? On the other hand should someone be denied the look they wish?
Should tanning salons or fake tan be banned on the basis they promote a darker look (implying more leisure time and hence wealth) in Western markets?
Am not sure how scientifically strong the implicit claims are though it did make me smile. A lot of world-class athletes these days, from Carl Lewis to Scott Jurek are vegan. Personally I must admit I still like my cappuccinos, ice-cream and cheese, but then I’m not setting any records.
For the record, here’s another new one. Hard to see the connection to the first but seems like a well-integrated approach with digital components reinforcing the campaign.
Interesting initiative for social good from Mondelez (previously Kraft) Kenco brand … training Honduran youth to become coffee farmers rather than turning to gang life, a big issue in this poor country.
The work was done by JWT London and also includes a website explaining the idea of “Coffee vs Gangs” .. you can check it out here or get more details here
Couple of really cute components … a digital site called oreominidelivery where 500 people per day (this week) can request a delivery of Oreo Mini’s for themselves or others and a video within that, which really cutesy-fies the product and reinforces the “mini-ness”.
Everyone talks about media proliferation and the impact of Digital on media habits. This week I believe digital adspend in the UK overtook TV spend. Phenomenal! (Please correct me if I misread).
One thing that many people have forgotten talking about, maybe because its old news, is the huge impact digital is having on print circulation. Especially as so much news is now free. Interesting report here showing the trend from 2000 to 2013 in the UK, Canada and USA where daily circulations in those 3 countries previously at 45%-60% penetration are now at just 30%.
Interesting move from The Times/Sunday Times, that there are times that can’t be put into words … and charging a small fee for their app that includes video coverage.