An Air Safety Film With A Difference

By Iain White
November 18th, 2014

I love NZ. And The Lord of the Rings.

Put them together and voila, an inflight safety film most people would enjoy watching. Click here

(Sorry embedding not working at moment but the link is worth a click!

The Future or the Past?

By Iain White
November 13th, 2014

Amazon just announced its new bit of gear “Echo” a few days ago.

An interesting idea for what seems rather like Siri or Google Now “assistant” but in its very own box. No need for a smartphone, permanently on.

If you enjoy a laugh, a parody of the ad, well the same footage, but with a different voice-over.

It looks like the parody is getting more views than the original.



Give Your Man a Second Chance

By Iain White
November 12th, 2014

Nice work from JWT NY for Schick, promoting male grooming in the more sensitive parts of his bodies.

Quite cute to take a quasi-taboo topic and turn it into a song, adding to the humour and reducing issues with saying the same thing.



By Iain White
November 12th, 2014

Two powerful recent pieces of work from AMV London.

The Christmas spot is getting lots of coverage in the industry, based on a moving true incident from WW1, brought to life for Sainsbury’s the supermarket chain.

With ten million views in just a week, this is pretty good (ok great) going, though I’m a bigger fan of the John Lewis Christmas work shared recently.

See here

The second spot is a bit more controversial with its upbeat music and theme of Celebration for “Don’t Drink and Drive”.  The good news is that drink related deaths  in the UK have fallen from 1640 to 230. But 230 is still 230 too many.

See here


(sorry am unable to embed the work in today’s post)


Don’t Like “Chat Stickers”?

By Iain White
November 11th, 2014

A few people won’t, and if so, they won’t like ‘WeChat”.

A very funny new campaign from JWT Connect Thailand,


Some other reasons to not like WeChat too


… and the walls came a tumbling down

By Iain White
November 10th, 2014

This week has seen the 25th anniversary of the fall of the Berlin Wall .

Airbnb, the internet based lodging portal, celebrates it too, with this lovely true story of two former guards, Kai and Jorg, one from the East and one from the West being brought together, in rather an unexpected manner.

The animated film is beautiful and the story very touching too.


Merry Christmas

By Iain White
November 9th, 2014

It’s almost that time of year.

John Lewis ads are some of the best in the world at reminding of us of the importance of what’s important.

Here’s the latest 2014 commercial …


The level of emotion is consistently high in all their work. Here’s the 2013, 2012 1nd 2011 ads too. I especially love the 2011 one.


mmm … I love Case Videos!

By Iain White
November 6th, 2014

Hilarious send-up of case study videos and the blood, sweat and tears that goes into them.

I’m a huge fan of effectiveness cases and the videos that go with them.

But this is very funny.






Begin Desire

By Iain White
October 30th, 2014

Martini (the brand)  has just relaunched via this pan-European campaign trying to be true to its Italian roots.

It has always been a fan of the big production number, though I kinda like the more tongue-in-cheek approach it took with George Clooney a few years back.


A CEO With A Difference

By Iain White
October 28th, 2014

Toni Pettersson the CEO of Oatly, a non-dairy (Oat based) milk wrote and performs his ode to his own product.

Getting a lot of hits in just a few days.