Couple of really cute components … a digital site called oreominidelivery where 500 people per day (this week) can request a delivery of Oreo Mini’s for themselves or others and a video within that, which really cutesy-fies the product and reinforces the “mini-ness”.
Everyone talks about media proliferation and the impact of Digital on media habits. This week I believe digital adspend in the UK overtook TV spend. Phenomenal! (Please correct me if I misread).
One thing that many people have forgotten talking about, maybe because its old news, is the huge impact digital is having on print circulation. Especially as so much news is now free. Interesting report here showing the trend from 2000 to 2013 in the UK, Canada and USA where daily circulations in those 3 countries previously at 45%-60% penetration are now at just 30%.
Interesting move from The Times/Sunday Times, that there are times that can’t be put into words … and charging a small fee for their app that includes video coverage.
Rewards to their Fuelband users. No cash or credit accepted, the vending machine exchanges Nike Fuel points for Nike goods.
The machine is in NY and being moved around the city to give more Nike uses the chance to enjoy a reward for their sweat. Short video below (sorry no sound)
Am a tiny bit worried if this is just a PR ploy. My understanding is that the Nike Fuelband itself is being greatly deprioritized within Nike, possibly as the co. moves closer to Apple and the rumoured iWatch.
I’ve had two Fuelbands and a Nike GPS watch. All sadly are now no longer working and my 2 million plus fuelband points a bit meaningless. Be great to exchange them for something. So Nike, please don’t limit the exchange program to NYC. Your users around the world would love to be able to do something similar.
A brave bit of work from “beyond blue” the antidepression charity in Australia around the theme of subtle racial discrimination against indigenous Australians.
Interesting to see the number of angry comments on youtube that it is discriminating against white people or maybe their action isn’t what it appears to be. My simple answers (and yes I’m a white Australian too) are that a) This kind of behaviour is very common in many parts of Australia still (and far worse) and b) the whole of idea of the ad was about the “little voice in your head”, pointing out that this is one we need to be conscious of.
Australia great country, great people and the less discrimination there or anywhere, the greater life is.