Because No Reason

By Iain White
July 21st, 2014

A quirky bit of work from French liquor brand Chambord.

Years ago, my agency at the time, was approached to advertise this brand. If my memory is correct (it sometimes isn’t, old age and alcohol could be the reason) we turned down the opportunity.

The drink was fairly nasty and the “Crown” shaped stopper had most the agency in hysterics for the pretentiousness of the brand.

This new campaign is quite sweet (W+K) though it looks like the agency couldn’t find “any reason” to promote it, though perhaps a few $ helped?

 

A Bit Mean?

By Iain White
July 17th, 2014

Are iPhone 5 owners wall-huggers, forever condemned to be stuck near a power outlet to recharge their phone’s poor battery?

Not sure what it does for you, but if this is the best Samsung has to offer, I’d be worried.  The Samsung Galaxy 5 is a damn fine phone itself, so why go attack the competition this way?

A Great Demo

By Iain White
July 16th, 2014

It’s rare to see a car spot without majestic music and sweeping 3/4 shots of the front and rear.

It’s even rarer to see one without the car in it.

Well done (again) VW.

 

 

The Power of Love

By Iain White
July 15th, 2014

What a beautiful film from one of our sister companies, Y&R Bangkok for DTAC.

I’ve been away from Thailand for a few weeks, and its great to be back.

Its lovely to see work like this that captures universal values, yet so many places wouldn’t make.

Well done DTAC and Y&R.

 

 

Once Upon a Care

By Iain White
June 12th, 2014

The world cup kicks of on June 12th as you probably already know.

After lots of activity, from lots of sponsors, its really refreshing to to see one of them “really care”.

No famous celebrities, no balls being kicked about.

Just “caring” from the games official “Health-Care” sponsor J&J.

The work is from JWT New York, well done guys (and girls)!

 

Something New From Amazon

By Iain White
June 11th, 2014

A bit of  a tease for some presumably new technology from Amazon.

The launch is June 18th.

New kindle? New smart phone? New jungle?

http://www.youtube.com/watch?v=KDpLcMGYwlI

We’ll find out in a week.

Another Great World Cup Spot

By Iain White
June 9th, 2014

And not from the sports companies.

In this case McDonald’s.  Once of the first spots with a “ball” that made me smile.

As did the J&J “Once Upon A Care” campaign, but in their case minus the ball (to be posted in next couple of days).

 

 

A Great Idea …

By Iain White
June 5th, 2014

The advertising industry is often called “incestous” and this is a fine example of of it, put to good use.  A timely reminder of what is an idea and what isn’t.

Great to see such inter-agency cooperation.

 

2nd Lives

By Iain White
May 28th, 2014

What a great idea!

Repurposing used Coke bottles rather than just adding to landfill.

By switching the bottle tops, a Coke bottle can become a pencil sharpener, weights, water spray gun, paintbrush etc.

The campaign has just started in Vietnam and will be rolled out to various other countries, including Thailand and Indonesia shortly.

The idea was conceived by Ogilvy China and fits well with Coke’s new local slogan, “Drink Good, Do Good, Feel Good”.

Funnily enough, this week also saw the launch in France of Vittel “Reminder Caps” on their bottles of water. The cap contains a timer which can be set to pop up a little flag, reminding the owner its time to have another drink of water and stay properly hydrated.  Not sure practical it is but a clever idea that will generate good PR and WOM for the brand.

 

The Other Side of Ikea

By Iain White
May 27th, 2014

I’m a big fan of IKEA.

Good looking stuff at great prices.

Much of their advertising is very funny too.

Here’s a new spot from Auge HQ  Milan, a lot more sophisticated than what I (we?) have come to expect from the brand.

Its beautiful, and helps reinforce the often forgotten point, that you don’t have to be loud to command attention.