The Happiness Advantage …

By Iain White
October 22nd, 2014

… and how it leads to success.

Terrific TED talk by Shawn Achor.  Very funny as well as great advice.

Thanks to buddy Kn. Raf @ JWT KL, one of the happiest folks I’ve ever worked with.

Enhance Your Lighting

By Iain White
October 21st, 2014

A few weeks back we posted about Philips colour changing light bulbs. At the time it seemed like an oft-forgotten category.

Then to prove me wrong, GE have come up with this bit of fun.  And with this new type of lightbulb lasting over 20 years, it has to be good!

Dove Legacy

By Iain White
October 19th, 2014

The next campaign in the Dove “Real Beauty” series.

Interesting and emotional take on the stories we tell ourselves, and our kids.

Not totally different to the “sketches” campaign about self-image but in some ways feels more powerful and authentic.

Funny and a bit shocking!

By Iain White
October 18th, 2014

Very interesting work for Women’s Equality “Payback” campaign featuring US Comedian Sarah Silverman.

A little graphic but it sure makes its point.

 

Briefly

By Iain White
October 16th, 2014

A terrific video on “Briefs” kindly shared by Chantaie Allick at JWT Toronto.

The interviews are with top creatives from multiple disciplines, from advertising to architects and others besides.

Very inspiring, which is what a brief should be.

You can check it out on Vimeo here

The Power of Authenticity

By Iain White
October 15th, 2014

I’m a huge fan of the digital world (hence this blog!) though sometimes wary of the speed with which advertising messages are sent to me within micro-seconds of posting something related on FB!

Its clever but is it brand building?

Interest article from the CMO (Chief Marketing Officer) blog emphasising the importance of “authenticity” in the digital world with six prime reasons for it:

  • Marketers have lost control
  • Tell-all can lead to “believe little’
  • People trust those they know best most
  • Ugly doesn’t work
  • Acknowledge your errors
  • Know who you are

Like to read more? Just click here

The Connected Future … Rolls On

By Iain White
October 15th, 2014

An interesting article from Nielsen USA on the desire for connectivity (internet) among new car buying intenders for both productivity and entertainment. 39% claim they will go for a vehicle that offers these additional features.

It seems hard to find a car, at least an advertised one,  beyond entry level that doesn’t have some form of connectivity these days. an “aux in” jack or USB port is no longer enough.

If into autos, please read here.

 

The New Vito from Mercedes

By Iain White
October 12th, 2014

Sweet work from Merc … its all in the genes.

Good use of alternate cuts available, “Bondage” and “Voyeur” versions too.

A new campaign with over 1 million+ views already. Nice one.

 

Happy 100th to Leica

By Iain White
October 8th, 2014

Interesting film from Leica celebrating its 100th anniversary as well as its new Sao Paulo gallery.

Bold claims, beautifully shot.

 

 

Very Funny or Very Offensive?

By Iain White
October 6th, 2014

Maybe a bit of both, or neither depending how seriously you take it.

Jerry Seinfeld’s speech at the Clio Creative Awards a few days ago.