Archive for July, 2009
Thanks to K’Tan (Kannadhee Dejkert) for this one.
Clever new iPhone App from Pizza Hut. Wonder when it will come to Thailand. Why stop at Pizza? Great opportunity for lots of service based companies.
I don’t know who produces this, but came across an interesting advertising site entitled, “I Believe in Advertising”. The blog regularly updated contains the best in advertising and marketing from around the world.
You can access it by clicking here
One recent campign featured is a clever use of media for a Public Road Saftey campaign from New Zealand …. film explaining it below
Check out “Trend Hunter” by clicking here
As it says on its website:
“Trend Hunter is the largest, most updated collection of cutting edge trends, as featured on MTV, The Economist, FOX, CNN, BBC, Entrepreneur, etc. Join our tribe of insatiably curious people”
As of today, it covers 44,800 trends!
A few weeks back we added a couple of “Client Side” blogs, today there’s another one.
Tom Fishburne is the UK MD of “Method”, an entrepreneurial challenger brand. Previously he was a marketer at Nestle and General Mills.
A smart and funny man, he puts his business, marketing thoughts and moans down in cartoon form.
This presentation is full of some great observations, entitled “everything I needed to know about innovation I learned by drawing cartoons”
You can also access his blog by clicking here
This year’s global advertising festival “Cannes” is over and the results and awards all announced.
To get the run down on all the work, view it, laugh, cry or just be puzzled, hit the official website here.
One of the most awarded campaigns, taking the Grand Prix in three categories (Cyber, Digital and PR) was CumminsNitro campaign for “The Best Job In The World“.
Sorry, I think its now too late to apply, but you’ll enjoy the case here:
JWT did very well, especially in Asia-Pacific.
To quote from Michael Maedel, our President:
JWT won a whopping 26 medals and 42 shortlists at Cannes this year.
Even though attendance and entries at Cannes may have been down this year, it remains the most prestigious award show in the industry and everyone who walked off the stage with a Lion or was recognized on the shortlist should be proud. Our commitment to product quality keeps JWT coming back to that stage year after year.
The final tally includes:
1 Grand Prix
26 Total Medals
Asia Pacific did exceptionally well, winning 16 of those 26 medals.
Moreover, we collected awards in almost every category including Outdoor, Press, Design, Promotion, Direct, Film and Cyber.
Thanks to Abu Mallick JWT London for sending this our way.
A real life demonstration of “Augmented Reality” on a mobile phone – a world first from the Netherlands.
Take a look, fascinating stuff – where real world meets virtual reality – in this a demonstration of how geo-location combined with videography provides real life information on anything from how much it costs to stay a night in the hotel in front of you, where to find the nearest bank, who much the house in front of you would cost to buy.
Very clever stuff.