Archive for September, 2010

A Bit Of Nostalgia

Thursday, September 30th, 2010

Well at least for me.

John Smith’s, the “No nonsense” Yorkshire Bitter had a brilliant series of ads way back with Arkwright, mate and dog. One of which is below.

 

The series has been updated, featuring Peter Kay, a popular comedian.

Cheers!

Some Stimulation from Seth Godin and Malcolm Gladwell

Wednesday, September 29th, 2010

Yesterday I came across a couple of things that I enjoyed and wanted to share.

They have a bit in common too.

The first was from a TED talk about a year ago given by marketing guru and uber-blogger (and author) Seth Godin on “Why Brands need Tribes“.

The concept (and film below) is an interesting one. 

One thing Seth talks about is “commitment” those who really engage with and are passionate about a brand rather than the mass-market …. and that has an interest parallel with an article by Malcolm Gladwell which follows.

Malcolm, of Blink and The Tipping Point fame (among others) wrote an article in the latest edition of the New Yorker  entitled “Small Change: Why The Revolution won’t be Tweeted“.

You can read it here.

The article also talks about genuine commitment and while social media has a role to play in activism, its often a low-level role. 

Read the article, it makes alot of sense.

Its not critisizing Social media, but putting it in perspective.  Being a “fan” of a cause for example is very different than being genuinely commited to it … examples he gave were of causes with thousands of fans but how they averaged about 25 cents (10 baht) in their donation level!

Using old media, it reminded me of “petitions”.  In the old days, when people used to write and the more nerdy of us actually carried two pens/biros around with us, we were often asked to sign “petitions” showing our support for a movement or against it, 1000s of signatures would be collected as a sign of the peoples will and these then passed on to the powers that be to encourage change.  A lot of social media today is very similar, it doesn’t take a lot of commitment to tick the “like box” or forward a tweet.

Anyway, I’m a fan. Of social media. And pens. And Malcolm Gladwell.

Addendum:  Thanks to Marie for comments and link to rebuttal in The Economist you can read here and also follow-up with article from The Guardian here

Its good to see this level of debate; has left me feeling rather like rather like Topol in Fiddler on the Roof, “One the one hand, on the other hand, but on the third hand ….”

When Was The Last Time You Thought About Socks?

Tuesday, September 28th, 2010

Tabio, the Japanese sock brand has entered the UK market and despite limited awareness and distribution, produced this beautiful webfilm, by Projector the digital company behind much of Uniqlo’s awad winning work.

At over 6 mins long you might not want to watch it all, but its a beautiful film and once again knocks another nail in the 30s TVCM coffin. 

Gotta go, got some socks to buy.

How Cool Is This?

Tuesday, September 28th, 2010

I’m into Nike+, the running sensor that links with iTunes/iPod/iPhone to measure your runs, distance, speed, location, lets you create a training plan, join challenges etc.

Now Nokia have teamed up with Burton the snowboarding company to do the icy-equivalent, and more.

Don’t ask me where to get one, we don’t get much snow in Thailand, but clever stuff and good to see Nokia battling for the technology edge it once owned.

I Love Google!

Thursday, September 9th, 2010

And can now love it even faster.

Nigel and Victoria ….

Tuesday, September 7th, 2010

…. is an on-line comedy series from Philips, show-casing its new products in the context of this comedy.

Eight episodes are planned. Each 3-4 minutes long, in a slightly cringey “Office-like” embarrassing way.

Guess if you can get folk to spend 30 mins choosing to look at advertising for your products, you’ve done something. 

Unless they’re really just looking at Victoria.

 

iTunes 10 and the Death of the CD

Monday, September 6th, 2010

With 11.7 billion (yes “BILLION”!) songs downloaded on iTunes, by next year it will outrank CD sales in the USA.

Interesting enough a couple of days before the new Apple event in SF last week, HMV Japan closed its flagship store in trendy Shibuya.  Why? Because of plummeting CD sales.

Apple now has 160 milion users with credit card accounts. 160 million!

The Apple event launched new iPods, a new Apple TV media player (just $99!) and iTunes 10.  iTunes 10 now includes “Ping”, a Social Network for Music.

Lots more on new iTunes and Ping below.

 

Me?  I was most excited about the new iPod Touch. At an entry price of about 1/4 that of the iPhone 4 but including FaceTime and the new retina display.  That seems like “must have” to me. 

Here’s a demo.

Enjoy…. and hope to see you on FaceTime soon.

Japan Watching

Monday, September 6th, 2010

Quite literally.

Interesting article here on the latest entitled “Billboards That Can See You” from the Wall Street Journal.

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A traditional vending machine is replaced by a giant touch sensitive screen.  A camera captures their image and a sensor determines the person’s gender and approximate age.

With that the technology can recommend what drink the thirsty would-be customer might like as well as record what they actually bought.

Might be a few concerns about privacy in some countries, but apparently no complains, at least yet, in Japan.