JWT Bangkok Antenna

Quite literally.

Interesting article here on the latest entitled “Billboards That Can See You” from the Wall Street Journal.

A traditional vending machine is replaced by a giant touch sensitive screen.  A camera captures their image and a sensor determines the person’s gender and approximate age.

With that the technology can recommend what drink the thirsty would-be customer might like as well as record what they actually bought.

Might be a few concerns about privacy in some countries, but apparently no complains, at least yet, in Japan.

Couple new spots, the ever increasingly popular long version with music promo (bless the Internet) and a short, simple, clever and funny one.

Cars and Candy.

To celebrate friendship day in Argentina, Coke introduced a double sized Coke vending machine.  Without a “leg-up” from a friend you can’t reach the coin-slot.  naturally the machine dispensed two drinks, one for you, one for your friend.

Refreshing

Since launching its “Write The Future” spot on May 20th, Nike claims 32 million people have watched it.

Check it out below or on our early May 24th blog post.

The latest follow up is “Write Your Headline”, where the public are invited to send world cup messages and 100 a night are displayed on J’Burg’s Life Centre Tower.

How cool would it be to have your own computer font?

Now Pentel has created a way for your own handwriting to become your personal computer font.

Check out details here

A clever idea, but also a bit ironic that a pen company works to make itself redundant!

Check out Simon’s blog of 6th June, very cool work from Samsung.  He also posted a link to the film below.

If you haven’t seen it yet, here’s the BMW film, but please check out the Samsung one too, really amazing.

I grew up with Hovis, and great Hovis advertising from CDP in the UK.

Hovis’s latest film is shot in a very nostalgic way, reminiscent of the 70s and 80’s when the brand was an icon, and many of today’s mums would have been little ‘uns.

Coming after the adidas Originals spot below, it’s funny how appealing nostalgia is.  Or am I just growing old?

Please don’t answer.

And for the older folks, here’s a spot they did a couple of years ago celebrating 122 years of being as good as ever.  Lovely stuff.

Millward Brown recently published its fifth annual BrandZ top 100 most valuable ranking.  Technology companies are a dominant force with Google leading the list. The importance of brands is underscored by a 40% increase of the brand value in the past five years. Brands that stand for something and go beyond functional benefits are the biggest gainers.

Please read more about shifting brand values, the growing importance of social media, the risers and losers in this summary report by JWT. Look for your relevant sector and take note of interesting observations and predictions.

If you wish to receive the full BrandZ report or prefer to have sit down with our planning please let me know.

Happy reading!

Bob (bob.hekkelman@jwt.com)

Click here for summary report