This year’s global advertising festival “Cannes” is over and the results and awards all announced.
To get the run down on all the work, view it, laugh, cry or just be puzzled, hit the official website here.
One of the most awarded campaigns, taking the Grand Prix in three categories (Cyber, Digital and PR) was CumminsNitro campaign for “The Best Job In The World“.
Sorry, I think its now too late to apply, but you’ll enjoy the case here:
JWT did very well, especially in Asia-Pacific.
To quote from Michael Maedel, our President:
JWT won a whopping 26 medals and 42 shortlists at Cannes this year.
Even though attendance and entries at Cannes may have been down this year, it remains the most prestigious award show in the industry and everyone who walked off the stage with a Lion or was recognized on the shortlist should be proud. Our commitment to product quality keeps JWT coming back to that stage year after year.
The final tally includes:
1 Grand Prix
26 Total Medals
Asia Pacific did exceptionally well, winning 16 of those 26 medals.
Moreover, we collected awards in almost every category including Outdoor, Press, Design, Promotion, Direct, Film and Cyber.
Thanks to Abu Mallick JWT London for sending this our way.
A real life demonstration of “Augmented Reality” on a mobile phone – a world first from the Netherlands.
Take a look, fascinating stuff – where real world meets virtual reality – in this a demonstration of how geo-location combined with videography provides real life information on anything from how much it costs to stay a night in the hotel in front of you, where to find the nearest bank, who much the house in front of you would cost to buy.
Just came across an interesting marketing/communications blog put together by Michael Seaton, a Canadian marketing professional who seems to have mainly worked “Client Side” hence the name of his blog.
A couple of months back, TNS organized a seminar in Bangkok on “How to Adopt Engagement Marketing to Retain Customers in Challenging Times” with TNS speakers from Thailand, Singapore, and Vietnam as well as a number of guest speakers.
Informative, interesting, entertaining and useful.
All seven presentations are available on their website here
We see it in our daily lives, read it in the papers, get bombarded by it on TV and Internet reporting.
A few months back, JWT launched our Anxiety Index, a measure of the levels of anxiety around the globe and perhaps more importantly how different markets and different brands are reacting, coping or even capitalising on the economic recession. If you haven’t visited before, click away, lots of interesting examples of clever thinking, locally, regionally, globally.
Today, the agency launched its very first “Anxiety Index Quarterly”. This special report, entitled “The Genericizing of Brands” combines consumer and brand reactions to the recession. One key conclusion, to avoid turning a brand into a simple price-lead generic is to “Make Brand Tactics As Important As Brand Strategy”. The report explains ways of doing this with lots of examples.
And of course, in these “tough times”, its free to you.
There are lots of excellent sites, articles and books on Brands and Branding.
Today we’ll just scratch the surface.
brandchannel.com (yes the URL is http://brandchannel.com) bills itself as the world’s Only On-line Exchange about Branding.
Sign-up for the email newsletter and every week you’ll get a bunch of interesting articles. If you go to their website you can search by topic/browse their archives. One great link is “Books”, this has mini-reviews/introductions to over 1000 books on Brands, Branding and related subjects.
On the subject of books.
One of the earliest papers on Brands is Stephen King’s classic (the founder of Account Planning in JWT) “What is a Brand?”
The paper has recently been reproduced along with many of Stephen’s King’s works in: “A Master Class In Brand Planning – The Timeless Works of Stephen King” published by John Wiley and Sons (Oct. 2007). Amazon UK sells it here:
More recent articles, but an older publication is “Understanding Brands: by Ten Experts Who Do”
Published by Kogan Page in 1996 this is now out of print though Amazon UK (and no doubt other on-line retailers) have used copies for sale here.
“BRANDWEEK” the US sister publication of “ADWEEK” have a good site with breaking news regarding all aspects of branding and brands.
They also give a choice of daily or weekly newsletters and updates. Free subscriptions to specialist areas such as “Green Reports”, “Digital”, “Packaging and Design”, “Shopper Marketing” and “Promotions and Incentives” too.
One last one for today, another blog, this one named “BrandBlog” – as it says “Brand Blog, a marketing and branding information blog. Providing a daily dose of news and features from the world of the brand experience, media, and advertising industry for both the consumer and branding professional”.
A fascinating mix of articles, pdfs, web-links, podcasts and films all related to Brands and Branding. Today’s blog alone has around 30 entries!
Is it any wonder JWT’s Philosphy is based around “Time”? It’s the new currency and what too many people have too little of.