  Archive for the ‘Activation’ CategoryClean Up The World – Vac From The SeaWednesday, July 7th, 2010Despite the enormous amount of plastic waste, their is not enough recycled to meet our ongoing needs. Electrolux, the Swedish electrical manufacturer is doing something about it with their “Vac From The Sea” program – producing a range of Vacuum cleaners using plastic waste collected from the world’s seas. See more below. Real Fans Wear T-ShirtsFriday, June 18th, 2010And here is one for our MD – World Cup genius from the Dutch Football Federation!
Happy World Cup fever, Lucky A Bubbling Thai TaleTuesday, June 8th, 2010A clever idea from JEH United for Chang Soda. To quote from Contagious magazine (thank you) … The billboard was located at Makkasan Road in Bangkok and for a month the billboard fizzed every Friday and Saturday night at 7pm, ensuring that people on the street saw it as they ventured out for the night. During that time the campaign generated PR worth more than $60k, boosted sales from 200k to over 1m bottles, and caused Singha Soda to launch a counter-attack campaign using straplines such as ‘Looking around, it seems there are many imitators of the Singha fizz’. Clever Idea – Cheers to Heineken!Tuesday, March 23rd, 2010Very clever idea from Heineken in Italy which brings Activation, PR and digital together. 5 minute film, but think you will smile.
Nice One Nokia!Tuesday, March 23rd, 2010What a good idea for good things. This really connects people. Courtesy of the “Lucky” connection. The Big Idea My Brother InspiredMonday, February 8th, 2010No, not mine but Jamie Heywood’s. When Jamie’s brother Stephen was diagnosed with ALS, a fatal, progressive degenerative paralysing disease, they jointly founded a Social Medical site www.patientslikeme.com Through sharing the symptoms of major life-changing illnesses, treatments, personal stories, the brothers have founded a genuinely helpful knowledge network. What a good use of techmology and what a good use of an illness, to help others. Above, you can see a summary film (though its 16 mins long) that Jamie gave to Ted Talks. This film was posted less than a week ago. As of that time, 45,000 patients, people, treatments, records had signed up. Great stuff. Thanks to Abdulmohsen at JWT Saudi Arabia for sharing this. The mother of all flash mobsWednesday, January 27th, 2010Now let’s face it, flash mobs aren’t new, Beyonce’s London flash mob for 100 single ladies was cool and some were just outright copies (absolutely not cool!) but this surely deserves the title as the mother of all flash mobs. Absolutely spectacular: Power To the People! The Power of an IdeaFriday, January 8th, 2010Ads involving consumer participation were the big award winners last year, according to the Big Won 2009, a global report that ranks the world’s top creative work by awards won across all media. Nine of the Top Ten awarded campaigns involved consumer participation! To read more details from Advertising Age click here Quoting Patrick Collister who compiled the report: “We’ve had 100 years of business-to-consumer advertising, now the web has enabled us to get people actively involved and talking to each other. If the idea is interesting enough, consumers will do the work for you.” Fun Can Change Behaviour For The BetterFriday, November 20th, 2009I really like this – thanks to K’Jammy for sharing it. An initiate by VW. To quote them: We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. And some sweet videos that support the theory ….
Have fun. Have people have fun. |
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