  Archive for the ‘Digital Campaign’ CategoryThe Tweet WriterWednesday, August 18th, 2010The Tweet Writer is a campaign that was created by our colleagues at JWT Melbourne for The Melbourne Writers Festival. It analyzes your tweets and publishes “your book” based on your tweets which you can then share with friends to raise awareness for the Festival. It’s simple and clever. Looking forward to more from Dan King and his team from down under! JWT Connect launches Oriental Princess – Beauty First ClassWednesday, August 11th, 2010Today, JWT Connect launches a new website for Oriental Princess. It looks great and if you’re an OP member or purchase 500bht worth of OP products during this promotional period, you’ll stand a chance to win a Beauty First Class trip to Sixth Senses Spa! Fun!
Keep Walking, Everyone IsTuesday, August 3rd, 2010Thought it a little ironic that BBH who has done so much wonderful work for Levis over the years have recently been replaced. One of my favorite recent pieces of BBH work is their much awarded “The Man Who Walked Around the World” film. Click here And here is Levis latest. Not from BBH. “Guy Walks Across America”. The stop motion technique is interesting, but at least to me, not much else is. But what the hell do I know, in one week 800,000 people watched it.
Me, I’ll rather they walked around the world though and asked BBH to help them. Smoker? Smober Up!Wednesday, July 7th, 2010JJ and its Nicorette brand in Canada has launched a series of web-episodes following the journey of eight people trying to give up smoking. If I was a smoker, this would have an impact on me. Am scared someone will do a non-drinking one soon. Social Media ChecklistWednesday, June 30th, 2010Ann Mack, JWT’s Head of Intelligence and Trendspotting has just released a new report on Social Media – I steal below, with pride! Enjoy
Iain
While social media is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. But it’s exciting at the same time. For our latest report, we spoke with a globally diverse panel of 18 professionals (both inside and outside JWT) in the social media sphere. From those conversations, we developed 12 actionable recommendations for brands, with case studies to help illustrate these ideas. Click here for the PPT: Vodafone’s Virtual Fortune TellerTuesday, March 23rd, 2010Here’s a great campaign to promote Vodafone’s 360 services. Using a virtual Vodafone fortune teller, Madam TreSesti, to tap into the users social accounts to predict their future. IKEA Facebook Marketing CampaignWednesday, January 20th, 2010Brilliant! |
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