  Archive for the ‘Consumers’ CategoryMiso SoapWednesday, July 7th, 2010“Miso” with soaps? If you are into FourSquare or Gowalla you probably appreciate social media, but the latest ipod/ipad app doesn’t just tell your friends where you are and what you are doing but what you are watching too. Kinda unsocial social media? What adults can learn from kidsWednesday, April 7th, 2010This is one very smart kid, talking on TED talks. If you want to know more about her, check out her own website:www.adorasvitak.com/ she’s also on Wiki. You can find TED talks at www.TED.com “Ideas worth spreading”. Brand Karma – How “Good” is your brand?Wednesday, March 24th, 2010Brand Karma is the world’s first brand centric social media platform. Little explanatory video below. I signed up. Some of the text from the email I got back is cut and pasted below the film … interesting to see how successful this will be, ie involving. It was started in an attempt to help answer two basic questions – what kind of a world do you want to live in and what kind of a world do you want to leave your kids? They’re important questions, far too important to leave to governments, regulators, experts and business leaders to answer by themselves. Time for another voice at the table that we can all be part of. Enter Brandkarma – a social media platform on a mission – ‘to help everyone make better brand choices and to influence brand behavior for good’. We all know that our purchase decisions have consequences. And most of us want to do the right thing, everything considered, if only we knew where to start. So, it makes sense that we should all help each other. More and more, we rely on family, friends, colleagues and ’strangers like me’ to inform our decisions. Brandkarma makes it easy for us to share, amplify and mobilize our opinions around brands. I believe there’s wisdom in the crowd and that together we can make the world a better place – one brand at a time. Enter Brandkarma – a social media platform on a mission – ‘to help everyone make better brand choices and to influence brand behavior for good’. We all know that our purchase decisions have consequences. And most of us want to do the right thing, everything considered, if only we knew where to start. So, it makes sense that we should all help each other. More and more, we rely on family, friends, colleagues and ’strangers like me’ to inform our decisions. Brandkarma makes it easy for us to share, amplify and mobilize our opinions around brands. I believe there’s wisdom in the crowd and that together we can make the world a better place – one brand at a time. Nice One Nokia!Tuesday, March 23rd, 2010What a good idea for good things. This really connects people. Courtesy of the “Lucky” connection. A Little BIG ThingWednesday, March 3rd, 2010In a week’s time, Tom Peters, coauthor of “The Pursuit of Excellence” and urber-guru of Management Consulting is releasing a new book … The Little BIG Things. In it is outlines 163 ways to pursue excellence. Here’s one of them. Tom is great about making the complex simple, and the simple vital. Guess that is what a little BIG thing is. Iain ps: If you would like to know what the 163 little BIG things are before getting the book, contents are listed here: http://www.tompeters.com/docs/TOC_LBT_5P.pdf The Next Internet Revolution – MobileTuesday, March 2nd, 2010A good read and summary film from Simon Silvester of WPP’s Y&R company. The film is in two parts. The book is highly readable and entertaining too. Or read the book at: http://pubs.yr.com/mobilemania . Enjoy Iain SuperBowl 2010 CommercialsMonday, February 8th, 2010For those of us who thought the SuperBowl is merely an American Football tournament, how wrong we are! Each year many of the major US advertisers battle it out on the advertising field too, using the nation’s no.1 viewed broadcast to launch new campaigns and just blast their competitors. Probably (ok definitely) the most famous featured Superbowl ad ever was Apple’s “1984″ launching the brand (In Superbowl ‘84. Ran once, still talked about 26 years later). Here it is: Yesterday (this morning Thai time) the game was played and the ads debated about since. YouTube is inviting the public to choose their favorites and vote on all entrants. You can view them here. Within a few days the “best of” should be announced and we’ll try to post them. Enjoy sport, ads, life. |
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