And can now love it even faster.
Archive for the ‘Clever!’ Category
I Love Google!
Thursday, September 9th, 2010The Wilderness Downtown
Tuesday, August 31st, 2010This just blew my mind away – An interactive film by Chris Milk
Featuring “We Used To Wait”. Built in HTML5 with Google maps and works best on Google Chrome.
Simply awesome!
Stella Artois – Beautiful, Smooth and Expensive
Monday, August 30th, 2010The latest work from Mother London for Stella Artois. One in a series? I hope so.
Last year Mother took a Cannes Gold for this piece of nostalgia, a “Smooth Original”.
But I confess, I’m still a big fan of their old work from Lowe, “Reassuringly Expensive”. Here’s a couple of spots.
Though this one takes the prize for bizarre!
Interesting how many commercials, even in media “expensive” countries are now long-format. With the rise of the internet and the power of sharing something we can expect more and more of.
The Tweet Writer
Wednesday, August 18th, 2010The Tweet Writer is a campaign that was created by our colleagues at JWT Melbourne for The Melbourne Writers Festival. It analyzes your tweets and publishes “your book” based on your tweets which you can then share with friends to raise awareness for the Festival. It’s simple and clever.
Looking forward to more from Dan King and his team from down under!
A Beastly Way To Exercise
Tuesday, August 17th, 2010I love this.
Sony has just launched a new Sat-Nav range, which included a bicycle mounted, water-proof version.
To encourage usage, they ahve pre-programed a range of cycling routes, which when completed, form the shape of an animal. Hence the name “Tokyo Zoo”.
So far six animals/routes have been developed in Tokyo.
A really nice idea that could be done on any portable nat-sav (how about on mobile phones for joggers/walkers?)
Would make working out fun, great to share on social media, and pre-measured.
Clean Up The World – Vac From The Sea
Wednesday, July 7th, 2010Despite the enormous amount of plastic waste, their is not enough recycled to meet our ongoing needs.
Electrolux, the Swedish electrical manufacturer is doing something about it with their “Vac From The Sea” program – producing a range of Vacuum cleaners using plastic waste collected from the world’s seas.
See more below.
Scented Banner Ads: Welcome to Outside-the-Box Thinking from Brazil (literally)
Monday, June 21st, 2010Imagine you’re an advertising agency.
Your client: The country’s best selling men’s fragrance.
The brief: Announce online (and online only) that the product has changed.
Anything else? Well, yes…there are no stores. The product is sold exclusively by representatives, door to door.
The solution:
SCENTED BANNER NATURA KAIAK from Black Mamba on Vimeo.
Enjoy this piece of genius,
Lucky
Want a Baby?
Tuesday, June 15th, 2010Clever film for a fictious “app” by three Danish students for Cannes young talent entry.
RSS