Then a friend sent me the Usain Bolt game (world’s fastest man) celebrating his sponsorship contract renewal.
Simple, fun, loads quickly.
Click here for some light exercise.
Archive for the ‘Advertising’ Category
I Hadn’t Thought of Puma in Years ….
Tuesday, August 31st, 2010Stella Artois – Beautiful, Smooth and Expensive
Monday, August 30th, 2010The latest work from Mother London for Stella Artois. One in a series? I hope so.
Last year Mother took a Cannes Gold for this piece of nostalgia, a “Smooth Original”.
But I confess, I’m still a big fan of their old work from Lowe, “Reassuringly Expensive”. Here’s a couple of spots.
Though this one takes the prize for bizarre!
Interesting how many commercials, even in media “expensive” countries are now long-format. With the rise of the internet and the power of sharing something we can expect more and more of.
Deja Vu All Over Again?
Monday, August 30th, 2010My first reaction to this spot from Cabury in S.Africa was “someone loved Honda Cog a bit too much”, but the ending is sweet and surprising.
Cute in fact.
And here’s Honda’s spot from a couple of so years back.
Happy Birthday Leo
Thursday, August 5th, 2010Leo Burnett celebrates its 75th Anniversary today.
A host of world famous characters such as the Marlboro Man, the lonely Maytag repair man and the Jolly Green Giant were created by the agency.
May the windy city fete your ongoing success.
A Sign of The Times
Tuesday, July 13th, 2010In an uncertain world it’s nice to be able to bank on something.
Apparently its Barclays
Good production, took a Bronze in recent Cannes awards
Play It Safe Advertising – Game Over!
Wednesday, July 7th, 2010Ladies and gentlemen, it’s over. Playing it safe is officially no longer an option. Here it is, black on white… the proof we have all been waiting for: “The most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success” than their less creative counterparts.
Read the full report here and get ready for advertising as it should be!
A big thank you to the IPA and Thinkbox,
Lucky.
Clean Up The World – Vac From The Sea
Wednesday, July 7th, 2010Despite the enormous amount of plastic waste, their is not enough recycled to meet our ongoing needs.
Electrolux, the Swedish electrical manufacturer is doing something about it with their “Vac From The Sea” program – producing a range of Vacuum cleaners using plastic waste collected from the world’s seas.
See more below.
Social Media Checklist
Wednesday, June 30th, 2010Ann Mack, JWT’s Head of Intelligence and Trendspotting has just released a new report on Social Media – I steal below, with pride!
Enjoy
Iain
While social media is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. But it’s exciting at the same time.
For our latest report, we spoke with a globally diverse panel of 18 professionals (both inside and outside JWT) in the social media sphere. From those conversations, we developed 12 actionable recommendations for brands, with case studies to help illustrate these ideas.
Click here for the PPT:
Big Brother – This Bud’s For You
Wednesday, June 23rd, 2010Big Brother is back, except this time he’s drinking beer and watching football.
The premise: 32 football fanatics from 32 countries under one roof in South Africa. Together they watch the games…then they share their thoughts, feelings, the glory, the pain, the shame…all for the world to see on a dedicated YouTube page.
As teams are eliminated from the tournament, the corresponding contestants are evicted from the house. The last man (or woman) standing will attend the World Cup Final and present the Budweiser-sponsored “Man of the Match” trophy.
In addition to Budweiser’s social media efforts, the campaign is supported by impressive global ad buys, including TV spots in 20 countries, all driving users to the Bud United site.
Cheers!
Lucky
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