And can now love it even faster.
Archive for the ‘Brands and Branding’ Category
I Love Google!
Thursday, September 9th, 2010iTunes 10 and the Death of the CD
Monday, September 6th, 2010With 11.7 billion (yes “BILLION”!) songs downloaded on iTunes, by next year it will outrank CD sales in the USA.
Interesting enough a couple of days before the new Apple event in SF last week, HMV Japan closed its flagship store in trendy Shibuya. Why? Because of plummeting CD sales.
Apple now has 160 milion users with credit card accounts. 160 million!
The Apple event launched new iPods, a new Apple TV media player (just $99!) and iTunes 10. iTunes 10 now includes “Ping”, a Social Network for Music.
Lots more on new iTunes and Ping below.
Me? I was most excited about the new iPod Touch. At an entry price of about 1/4 that of the iPhone 4 but including FaceTime and the new retina display. That seems like “must have” to me.
Here’s a demo.
Enjoy…. and hope to see you on FaceTime soon.
JWT Connect launches Oriental Princess – Beauty First Class
Wednesday, August 11th, 2010Today, JWT Connect launches a new website for Oriental Princess. It looks great and if you’re an OP member or purchase 500bht worth of OP products during this promotional period, you’ll stand a chance to win a Beauty First Class trip to Sixth Senses Spa! Fun!
Keep Walking, Everyone Is
Tuesday, August 3rd, 2010Thought it a little ironic that BBH who has done so much wonderful work for Levis over the years have recently been replaced.
One of my favorite recent pieces of BBH work is their much awarded “The Man Who Walked Around the World” film. Click here
And here is Levis latest. Not from BBH. “Guy Walks Across America”.
The stop motion technique is interesting, but at least to me, not much else is. But what the hell do I know, in one week 800,000 people watched it.
Me, I’ll rather they walked around the world though and asked BBH to help them.
Miso Soap
Wednesday, July 7th, 2010“Miso” with soaps?
If you are into FourSquare or Gowalla you probably appreciate social media, but the latest ipod/ipad app doesn’t just tell your friends where you are and what you are doing but what you are watching too.
Kinda unsocial social media?
Clean Up The World – Vac From The Sea
Wednesday, July 7th, 2010Despite the enormous amount of plastic waste, their is not enough recycled to meet our ongoing needs.
Electrolux, the Swedish electrical manufacturer is doing something about it with their “Vac From The Sea” program – producing a range of Vacuum cleaners using plastic waste collected from the world’s seas.
See more below.
Social Media Checklist
Wednesday, June 30th, 2010Ann Mack, JWT’s Head of Intelligence and Trendspotting has just released a new report on Social Media – I steal below, with pride!
Enjoy
Iain
While social media is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. But it’s exciting at the same time.
For our latest report, we spoke with a globally diverse panel of 18 professionals (both inside and outside JWT) in the social media sphere. From those conversations, we developed 12 actionable recommendations for brands, with case studies to help illustrate these ideas.
Click here for the PPT:
Can a Barcode Tell a Story?
Tuesday, June 15th, 2010… ask Pepsi on this film, explaining their partnership with “stickybits” to create a Universal Purpose Code.
Scan a product barcode (and with time) it will tell you as much as the company wants you to know – videos, CSR, whatever. Clever stuff.
I just downloaded the app quickly and easily (and free) on my iphone but haven’t yet found any barcodes with exciting stuff on them. Will keep searching!
If you find one, tell please tell antenna readers.
Iain
adidas Originals
Monday, June 7th, 2010“adidas Originals” are the classic adidas designs from the 70’s and 80’s.
As one of the FIFA world cup sponsors, adidas could have gone much “heavier” on their involvement, so its nice to see this subtle approach.
Enjoy the past, enjoy today. Very original
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