  Archive for the ‘Brands and Branding’ CategoryCute!Tuesday, May 14th, 2013What a sweet piece of work from Cow & Gate (Dairy products) in Ireland. Its good to be reminded that the magic word we so often use “Impact” doesn’t have to mean shouting loudly nor is it synonymous with the number of “impacts” we make. I love how they ladder “feeding” kids to a higher order too. It might not win cupboards full of awards but I think this will touch a lot of hearts and benefit the brand in the process.
I’d Like Teach the World To Slim …Tuesday, January 22nd, 2013In the face of increasing restrictions on beverage size in New York and elsewhere, Coco-Cola adds its bit to the obesity issue. Good to see the drop in calorific intake in schools from soft-drinks. On Coco-Cola’s website they kindly provide the calorific content of various drinks which for an 8oz serving (about 200ml … about 2/3 or less of a can of Coke or small beer bottle) are: 192 calories: 2% Reduced Fat Chocolate Milk 144 calories: regular Milk 136 calories: whole milk latte 136 calories: bottled orange juice 128 calories: cream soda 117: regular beer 88: regular cola 81: light beer Which probably goes to show that juice and milk are not meal accompaniments but the meal, and that beer is not only delicious but relatively low calorie. Though nothing beats water.
An excellent way to spend your time waiting for your flightFriday, September 21st, 2012I just got my Absolut Unique Edition bottle today and I must say – it’s extremely hard to settle on just buying one! They are all so different and beautiful. What amazes me most about this is how they took the idea and actually made it possible. It’s a wonder I made my flight!
Avis is Still Trying Harder …Thursday, August 30th, 2012… apparently, but has dropped its 50 year old slogan for a new one “It’s Your Space” targeting more premium customers and their desire for heightened productivity, however they define it. In a world with a plethora of low-cost rental alternatives it may be a good strategic move, but am not sure the line or work has the memorability to cut-through, at least to start with.
Those Clever Folks at VWThursday, May 31st, 2012Very smart idea from VW Brazil and their agency. To promote “original parts” they came up with smart idea using YouTube – creative and effective.
Love it or hate it?Friday, April 27th, 2012Marmite will probably be loved for this collectors piece toasting the Queen’s Jubilee Anniversary.
There’s A Meteor ComingThursday, April 19th, 2012This is brilliant. Do what it tells you – type a year, and then try another and another … amazing stuff Tipp-ex
Upper Class Red – Interesting Move From Virgin AtlanticThursday, March 29th, 2012
Virgin Atlantic is about to launch “Upper Class Red” lipstick. The colour hydrates passengers lips as well as matching the crews uniforms. The launch maches the other launch, that of Virgin’s newly designed Upper Class Cabin, and will be worn onboard the inaugural flight from London to New York. Passengers on this first flight will recieve one free too.
Honest Tea ชาปลูกจิตสำนึกซื่อสัตย์ในใจคนTuesday, March 27th, 2012Honest Tea… Honesty? The orginal column in newspaper from years which still insightful and inspiring. Honest Tea, a beverage brand was developed from the value of Honesty, not to over claim in their communications and truly sincere CRS projects. With their campaign launched, asking “What ‘s the most honest city in America?”, they urged American people started to quest if honesty really existed? This campaign really create a huge brand impact with zero media cost, but being published by 160 media with free media value 2.79 million dollars, double digit sales increased. But most of all, the research proved 87% honesty rate of American people and becoming the ignite the Honesty in people’s mind and received appraisal from such a simple but brilliant idea as using the cultural insight as core idea and gain high participation rate. Such an interesting campaign for any brand who wants to move the society toward moral path. It’s not just Tea.. *Reference http://marketingheartrace.blogspot.com/2012_03_01_archive.html
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