  Archive for the ‘Business’ CategoryUpper Class Red – Interesting Move From Virgin AtlanticThursday, March 29th, 2012
Virgin Atlantic is about to launch “Upper Class Red” lipstick. The colour hydrates passengers lips as well as matching the crews uniforms. The launch maches the other launch, that of Virgin’s newly designed Upper Class Cabin, and will be worn onboard the inaugural flight from London to New York. Passengers on this first flight will recieve one free too.
Honest Tea ชาปลูกจิตสำนึกซื่อสัตย์ในใจคนTuesday, March 27th, 2012Honest Tea… Honesty? The orginal column in newspaper from years which still insightful and inspiring. Honest Tea, a beverage brand was developed from the value of Honesty, not to over claim in their communications and truly sincere CRS projects. With their campaign launched, asking “What ‘s the most honest city in America?”, they urged American people started to quest if honesty really existed? This campaign really create a huge brand impact with zero media cost, but being published by 160 media with free media value 2.79 million dollars, double digit sales increased. But most of all, the research proved 87% honesty rate of American people and becoming the ignite the Honesty in people’s mind and received appraisal from such a simple but brilliant idea as using the cultural insight as core idea and gain high participation rate. Such an interesting campaign for any brand who wants to move the society toward moral path. It’s not just Tea.. *Reference http://marketingheartrace.blogspot.com/2012_03_01_archive.html
Manland – Nursery For MenWednesday, September 21st, 2011Clever idea from Ikea in Australia for men who don’t enjoying shopping …. and their wives who do.
100 Things to Watch In 2011Tuesday, January 4th, 2011Happy New Year! In recent years, JWT Intelligence releases an annual list of things to watch out for in the coming year …their trend spotting have been very accurate, last year for example, predicting the rise of Mobile Money, Coconut Water, FourSquare and Ethical Fashion. Their 100 Things to Watch in 2011 range from 3D printers, Tintin The Movie (Spielberg’s 3D version) though to E-Book title sharing (and 97 others). To view or download the presentation, please click here.
Car Marketing With a Difference. Hopefully only in USAMonday, November 15th, 2010Thanks to AP for this …. SANFORD, Fla. – An central Florida dealership trying to drum up business is offering an unusual perk for potential used-truck buyers: A free AK-47 assault rifle. General sales manager Nick Ginetta says that since the promotion was announced on Veterans Day, business has more than doubled at Nations Trucks in Sanford. Customers would have to pass a background check before using the $400 gun shop voucher. They also have the option of using the money toward other firearms, or they can request a check in that amount instead. The dealership has fielded some complaints about the deal, which Ginetta acknowledges is controversial. But, he adds: “My buyer is absolutely a gun owner, no question.” The promotion runs through the end of November.
iTunes 10 and the Death of the CDMonday, September 6th, 2010With 11.7 billion (yes “BILLION”!) songs downloaded on iTunes, by next year it will outrank CD sales in the USA. Interesting enough a couple of days before the new Apple event in SF last week, HMV Japan closed its flagship store in trendy Shibuya. Why? Because of plummeting CD sales. Apple now has 160 milion users with credit card accounts. 160 million! The Apple event launched new iPods, a new Apple TV media player (just $99!) and iTunes 10. iTunes 10 now includes “Ping”, a Social Network for Music. Lots more on new iTunes and Ping below. Me? I was most excited about the new iPod Touch. At an entry price of about 1/4 that of the iPhone 4 but including FaceTime and the new retina display. That seems like “must have” to me. Here’s a demo. Enjoy…. and hope to see you on FaceTime soon.
Play It Safe Advertising – Game Over!Wednesday, July 7th, 2010Ladies and gentlemen, it’s over. Playing it safe is officially no longer an option. Here it is, black on white… the proof we have all been waiting for: “The most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success” than their less creative counterparts. Read the full report here and get ready for advertising as it should be! A big thank you to the IPA and Thinkbox, Lucky.
Can a Barcode Tell a Story?Tuesday, June 15th, 2010… ask Pepsi on this film, explaining their partnership with “stickybits” to create a Universal Purpose Code. Scan a product barcode (and with time) it will tell you as much as the company wants you to know – videos, CSR, whatever. Clever stuff. I just downloaded the app quickly and easily (and free) on my iphone but haven’t yet found any barcodes with exciting stuff on them. Will keep searching! If you find one, tell please tell antenna readers. Iain
Are You Indispensable?Thursday, April 1st, 2010A couple of days ago, Guy Murphy, our global planning head kindly sent out boxes of books to the JWT planning community. The book? “Linchpin” by Seth Godin, the marketing/business consultant. The subtitle is “Are You Indispensable?”
On Amazon 80% of readers gave the book a 5 star rating. Good stimulating read. Look out for it and enjoy. (Oh and check out Seth’s blog at http://sethgodin.typepad.com/ )
The YikeBike is Coming!Tuesday, March 30th, 2010Designed and built in new Zealand this cute this mover is a both an engineer’s and designer’s dream. The world’s smallest and lightest electric bike at under 10kg. Neat! Can find out more at www.yikebike.com
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