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	<title>JWT Bangkok Antenna</title>
	<atom:link href="http://www.jwtantenna.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.jwtantenna.com</link>
	<description>JWT Bangkok - Marketing and Communications Blog</description>
	<lastBuildDate>Sun, 05 Sep 2010 15:33:49 +0000</lastBuildDate>
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		<title>iTunes 10 and the Death of the CD</title>
		<link>http://www.jwtantenna.com/?p=1282</link>
		<comments>http://www.jwtantenna.com/?p=1282#comments</comments>
		<pubDate>Sun, 05 Sep 2010 15:33:49 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Brands and Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1282</guid>
		<description><![CDATA[With 11.7 billion (yes &#8220;BILLION&#8221;!) songs downloaded on iTunes, by next year it will outrank CD sales in the USA.
Interesting enough a couple of days before the new Apple event in SF last week, HMV Japan closed its flagship store in trendy Shibuya.  Why? Because of plummeting CD sales.
Apple now has 160 milion users with credit card [...]]]></description>
			<content:encoded><![CDATA[<p>With 11.7 billion (yes &#8220;BILLION&#8221;!) songs downloaded on iTunes, by next year it will outrank CD sales in the USA.</p>
<p>Interesting enough a couple of days before the new Apple event in SF last week, HMV Japan closed its flagship store in trendy Shibuya.  Why? Because of plummeting CD sales.</p>
<p>Apple now has 160 milion users with credit card accounts. 160 million!</p>
<p>The Apple event launched new iPods, a new Apple TV media player (just $99!) and iTunes 10.  iTunes 10 now includes &#8220;Ping&#8221;, a Social Network for Music.</p>
<p>Lots more on new iTunes and Ping below.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/NjE1ihxAuME" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/NjE1ihxAuME"> </embed></object></p>
<p>Me?  I was most excited about the new iPod Touch. At an entry price of about 1/4 that of the iPhone 4 but including FaceTime and the new retina display.  That seems like &#8220;must have&#8221; to me. </p>
<p>Here&#8217;s a demo.</p>
<p>Enjoy&#8230;. and hope to see you on FaceTime soon.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/zXI35Q5KbM0" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/zXI35Q5KbM0"></embed></object></p>
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		<title>Japan Watching</title>
		<link>http://www.jwtantenna.com/?p=1278</link>
		<comments>http://www.jwtantenna.com/?p=1278#comments</comments>
		<pubDate>Sun, 05 Sep 2010 15:06:19 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1278</guid>
		<description><![CDATA[Quite literally.
Interesting article here on the latest entitled &#8220;Billboards That Can See You&#8221; from the Wall Street Journal.

A traditional vending machine is replaced by a giant touch sensitive screen.  A camera captures their image and a sensor determines the person&#8217;s gender and approximate age.
With that the technology can recommend what drink the thirsty would-be customer might like as [...]]]></description>
			<content:encoded><![CDATA[<p>Quite literally.</p>
<p>Interesting article<a href="http://online.wsj.com/article/SB10001424052748703369704575461462071622330.html?mod=WSJ_business_whatsNews"> here</a> on the latest entitled &#8220;Billboards That Can See You&#8221; from the Wall Street Journal.</p>
<p><a href="http://www.jwtantenna.com/wp-content/uploads/2010/09/MK-BF802_JSIGNS_G_20100902171701.jpg"><img class="alignleft size-full wp-image-1279" title="MK-BF802_JSIGNS_G_20100902171701" src="http://www.jwtantenna.com/wp-content/uploads/2010/09/MK-BF802_JSIGNS_G_20100902171701.jpg" alt="MK-BF802_JSIGNS_G_20100902171701" width="553" height="369" /></a></p>
<p>A traditional vending machine is replaced by a giant touch sensitive screen.  A camera captures their image and a sensor determines the person&#8217;s gender and approximate age.</p>
<p>With that the technology can recommend what drink the thirsty would-be customer might like as well as record what they actually bought.</p>
<p>Might be a few concerns about privacy in some countries, but apparently no complains, at least yet, in Japan.</p>
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		</item>
		<item>
		<title>I Hadn&#8217;t Thought of Puma in Years &#8230;.</title>
		<link>http://www.jwtantenna.com/?p=1276</link>
		<comments>http://www.jwtantenna.com/?p=1276#comments</comments>
		<pubDate>Mon, 30 Aug 2010 22:00:13 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Run]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1276</guid>
		<description><![CDATA[Then a friend sent me the Usain Bolt game (world&#8217;s fastest man) celebrating his sponsorship contract renewal.
Simple, fun, loads quickly.
Click here for some light exercise.
]]></description>
			<content:encoded><![CDATA[<p>Then a friend sent me the Usain Bolt game (world&#8217;s fastest man) celebrating his sponsorship contract renewal.</p>
<p>Simple, fun, loads quickly.</p>
<p>Click <a href="http://www.puma.com/runningJspContent/boltGame/">here</a> for some light exercise.</p>
]]></content:encoded>
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		<item>
		<title>Scare Easily?</title>
		<link>http://www.jwtantenna.com/?p=1273</link>
		<comments>http://www.jwtantenna.com/?p=1273#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:25:48 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Clever!]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1273</guid>
		<description><![CDATA[Viewer Warning:  Strong Language.
Heard of Chatroulette?  The random webcam social media, where you don&#8217;t know who you might be paired with?
The Last Exorcism (new) movie used it to launch their film.
Viewers are filmed reacting to the viral &#8230;. of a pretty girl they think they are about to chat with.
 

In its first six days this got 1.3 [...]]]></description>
			<content:encoded><![CDATA[<p>Viewer Warning:  Strong Language.</p>
<p>Heard of Chatroulette?  The random webcam social media, where you don&#8217;t know who you might be paired with?</p>
<p>The Last Exorcism (new) movie used it to launch their film.</p>
<p>Viewers are filmed reacting to the viral &#8230;. of a pretty girl they think they are about to chat with.</p>
<p> </p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/CNSaurw6E_Q" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/CNSaurw6E_Q"></embed></object></p>
<p>In its first six days this got 1.3 million YouTube views.</p>
<p>Shocking indeed.</p>
]]></content:encoded>
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		<item>
		<title>The Wilderness Downtown</title>
		<link>http://www.jwtantenna.com/?p=1270</link>
		<comments>http://www.jwtantenna.com/?p=1270#comments</comments>
		<pubDate>Mon, 30 Aug 2010 14:06:31 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Clever!]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1270</guid>
		<description><![CDATA[This just blew my mind away &#8211; An interactive film by Chris Milk
Featuring &#8220;We Used To Wait&#8221;. Built in HTML5 with Google maps and works best on Google Chrome.
Simply awesome!
The Wilderness Downtown
]]></description>
			<content:encoded><![CDATA[<p>This just blew my mind away &#8211; An interactive film by Chris Milk<br />
Featuring &#8220;We Used To Wait&#8221;. Built in HTML5 with Google maps and works best on Google Chrome.</p>
<p>Simply awesome!</p>
<p><a title="The Wilderness Downtown" href="http://www.thewildernessdowntown.com/" target="_blank">The Wilderness Downtown</a></p>
]]></content:encoded>
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		<item>
		<title>Have you RAK&#8217;d anyone recently?</title>
		<link>http://www.jwtantenna.com/?p=1267</link>
		<comments>http://www.jwtantenna.com/?p=1267#comments</comments>
		<pubDate>Mon, 30 Aug 2010 10:48:44 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Kindness]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1267</guid>
		<description><![CDATA[This Friday, 3rd of September (the first Friday in September) is RAK day.
RAK stands for &#8220;Random Act of Kindness&#8221;, doing something for someone you don&#8217;t know, out of a warm heart, randomly (eg like paying the toll fee for the car behind you, carrying someones groceries etc).
 
Some of the Australian media is getting behind this [...]]]></description>
			<content:encoded><![CDATA[<p>This Friday, 3rd of September (the first Friday in September) is RAK day.</p>
<p>RAK stands for &#8220;Random Act of Kindness&#8221;, doing something for someone you don&#8217;t know, out of a warm heart, randomly (eg like paying the toll fee for the car behind you, carrying someones groceries etc).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/AbwbOFFtLtM" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/AbwbOFFtLtM"> </embed></object></p>
<p>Some of the Australian media is getting behind this and encouraging people to join in, creating and sharing their RAK stories, the idea being to unite people in goodwill (website<a href="http://rakd.com.au/"> here</a>).  In NZ RAK day has been celebrated since 2005.</p>
<p>In the USA, three similar days are:</p>
<p><strong>Pay It Forward Day</strong><br />
2010: April 29<br />
www.payitforwardday.com</p>
<p><strong>World Kindness Day</strong><br />
2010: November 13</p>
<p><strong>Random Acts of Kindness Week</strong><br />
2011: February 14-20</p>
<p>On the one hand it feels abit of a shame that we need to create a day, to remind ourselves to act the way we all should, daily.  On the other hand, every little bit helps and the good feelings  received hopefully carry over throughout the year reminding us and others of our humanity.</p>
<p>Tomorrow is September 1st.  May all readers, and non-readers, have a good month and good  last third of the  year.</p>
]]></content:encoded>
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		<item>
		<title>Stella Artois &#8211; Beautiful, Smooth and Expensive</title>
		<link>http://www.jwtantenna.com/?p=1262</link>
		<comments>http://www.jwtantenna.com/?p=1262#comments</comments>
		<pubDate>Sun, 29 Aug 2010 14:11:09 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clever!]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1262</guid>
		<description><![CDATA[The latest work from Mother London for Stella Artois.  One in a series?  I hope so.
 
Last year Mother took a Cannes Gold for this piece of nostalgia, a &#8220;Smooth  Original&#8221;.
 
But I confess, I&#8217;m still a big fan of their old work from Lowe, &#8220;Reassuringly Expensive&#8221;. Here&#8217;s a couple of spots.


Though this one takes the prize [...]]]></description>
			<content:encoded><![CDATA[<p>The latest work from Mother London for Stella Artois.  One in a series?  I hope so.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/6xRaYiQiH-M" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/6xRaYiQiH-M"> </embed></object></p>
<p>Last year Mother took a Cannes Gold for this piece of nostalgia, a &#8220;Smooth  Original&#8221;.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/mXTOQzRikUk" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/mXTOQzRikUk"> </embed></object></p>
<p>But I confess, I&#8217;m still a big fan of their old work from Lowe, &#8220;Reassuringly Expensive&#8221;. Here&#8217;s a couple of spots.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/5FOJH8jCeKg" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/5FOJH8jCeKg"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/esgT1dpGOZo" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/esgT1dpGOZo"></embed></object></p>
<p>Though this one takes the prize for bizarre!</p>
<p> </p>
<p> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/1s-aXtrrdpU" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/1s-aXtrrdpU"></embed></object></p>
<p>Interesting how many commercials, even in media &#8220;expensive&#8221; countries are now long-format. With the rise of the internet and the power of sharing something we can expect more and more of.</p>
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		<item>
		<title>Deja Vu All Over Again?</title>
		<link>http://www.jwtantenna.com/?p=1256</link>
		<comments>http://www.jwtantenna.com/?p=1256#comments</comments>
		<pubDate>Sun, 29 Aug 2010 13:32:46 +0000</pubDate>
		<dc:creator>Iain</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.jwtantenna.com/?p=1256</guid>
		<description><![CDATA[My first reaction to this spot from Cabury in S.Africa was &#8220;someone loved Honda Cog a bit too much&#8221;, but the ending is sweet and surprising.
Cute in fact.
 
And here&#8217;s Honda&#8217;s spot from a couple of so years back.

]]></description>
			<content:encoded><![CDATA[<p>My first reaction to this spot from Cabury in S.Africa was &#8220;someone loved Honda Cog a bit too much&#8221;, but the ending is sweet and surprising.</p>
<p>Cute in fact.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/KNPPUR1PkKQ" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/KNPPUR1PkKQ"> </embed></object></p>
<p>And here&#8217;s Honda&#8217;s spot from a couple of so years back.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/_ve4M4UsJQo" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/_ve4M4UsJQo"></embed></object></p>
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