JWT celebrates its 144th anniversary this year.
In Thailand, we celebrated our 25th last year. We’re known for our combination of Creativity (always in top rank) and Effectiveness (originators of planning, and Thailand’s most awarded past two years ). Basically we are about Creative Communications That Work. Effective Creativity is more than a great TV spot. Ambient, Events, Loyalty programs, whatever – they all need to engage and involve.
For a big, well-established company, we’re often rather quiet about talking about ourselves.
If you would like to know more, our global website will tell you about us, our work, our offices and our very simple philosophy, “WE CREATE IDEAS FOR OUR CLIENTS THAT PEOPLE WANT TO SPEND TIME WITH”. Our “Time” philosophy. Click here.
The agency prides itself on knowing what is going on and has a central Trend Watching unit. Click here on the global site to pick up our forecasts.
Much more specific reports on a whole host of topics from our trend-centre are shared with our clients for free.
Non-clients can find out more and purchase from jwtintelligence.
We have a global creative council headed by Ty Montague. Ty runs a creative blog known as “the good stuff”. For his take on our (and other folks’) latest work, creative trends etc, check it out here.
Finally today, well almost, a word about planning. Account Planning or Strategy Planning depending on where in the world you are, was founded by Stephen King of JWT 40 years ago.
A celebration of the event was held in London a few months back. Speeches by some of the leading planning lights such as Guy Murphy (our Global Planning head) and Jon Steel (WPP Global Planning Head) can be viewed or read here:
Our Indian office, also has a planning blog called Coffee and Doughnuts. Much longer established than ours and with lots of great links to other Planning and Advertising blogs.
Check it out by Clicking here
Of course, we’re not the only source of knowledge, in our next few blogs we’ll introduce you to other Trend Watching sites, Market Research, Brands and Branding and a very new and unique JWT research and consumer channel planning insight tool we call “The Cube”.
Our next post, below from Simon, our head of JWT Digital (”JWT Connect“) on some new technology and its applications.
See you again soon.
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