JWT Bangkok Antenna

Have you ever thought how great it would be if you could see right inside your customer’s heart and mind to see what drives their behaviour and actions?

What dreams they have, what makes them happy, what new experiences they most desire?

If we knew this, we could bring our brand much closer to our customers by delivering experiences that are memorable, beneficial to them and increase our emotional bonding.

And if we could speak to them at precisely the right time and place they most want to hear from us, it would strengthen our relationship and build even greater empathy.

Well now you can …….

At JWT Bangkok we’ve invested in some very unique research that tells us …..

• What touch points (channel opportunities) people spend most time with and the touch points they like and enjoy.  We have defined “touch points” in a much broader way than traditional research or media studies, opening up some new opportunities for better connection.

• The People Dictionary. A dictionary of words in the language of real people that covers their own interpretations of 71 attributes depending on how the attribute is framed.  For example you might think or want your brand to be “Dynamic” but what does that mean to you target?

• Insights into Where people are most happy; What makes them most happy; What dreams they want to make a reality and What experiences they most want to have.  When you know this your brand, marketing, promotions or activation programs can be much more relevant and powerful.

The research forms the backbone of a proprietary tool we call The Cube. The name comes from the multiple facets of peoples’ lives – what they do, what they think, what they dream about – so we have a deeper and more complete picture of who they are.

To find out more about The Cube, please click here