  Archive for May, 2009Bing-O!Thursday, May 28th, 2009Bing is the sound of “found” and it’s not a search engine, it’s a Decision Engine. With various improvements over traditional search, Bing (previously known as Kumo. Which was previously known as Live Search) could very well be better than (dare i say it?….) Google. Regardless of how many users actually switch to Bing, the launch of Bing (scheduled for June 3rd) will impact the way we design and code sites. What we will then see, could very well be the beginning of Web3.0.
Hi Tom!Thursday, May 28th, 2009“YOU ARE WHAT YOU DO.” Tom PetersYou’ve probably heard of Tom Peters already and may well have read one of more of his books. In 1982 he co-authored with Bob Waterman “In Search Of Excellence“, in doing so taking business writing out of academia into the mainstream. Since then he’s written many more books, each possibly better, and whackier than the previous. Some of my favorite are “Crazy Times Call for Crazy Organizations“, “In pursuit of WOW!” and “Re-Imagine“. One thing Tom is a big fan of, like us, is “Sharing”. He charges very large sums of money (no doubt worth it) to talk to large corporations on business, management, trends etc etc but then, he goes and gives it away for free, nada, nothing. Within hours or days, most of his talks, slides and pdfs find themselves on www.tompeters.com This is a great site to visit for some stimulation from Tom, or from those he values. You can sign up for his news letter, or just re-visit the site very now and then. It really is good.
Stadium of DreamsFriday, May 22nd, 2009Had any good dreams recently? If not get to Central World BKK before Monday 25th May! JWT Activation just helped Heineken build the world’s first Football stadium, out of beer cans. 230,000 apparently. Visitors to the site can not only get their picture taken, but tailor the stadium to their favorite teams, via a light and sound show. We don’t know yet how many people have seen it, but its humongous! Ripley’s just gave this an award – we hope Cannes does too (sorry, bad joke!) Two fun videos below: The first is the “behind the scenes” how it was made. The second, a test of the light and sound show.
Cheers!
Cool and Very Clever!Saturday, May 16th, 2009Andrea Betti, Strategic Planning Director at JWT Milan, heads up a Global Cool-hunting team. Periodically she and her team issue a ChuCo report, covering the best in Cool Communications ideas from around the world. An idea might be ambient, Viral, Digital, clever use of media, whatever. I love her team’s work and these reports. Very inspiring. Although the compilation is JWT’s the work is a reflection of good work from many different agencies, us included. Here are the two most recent reports, one from Jan-Feb 2009 and one from March-April 2009. Huge thanks to Andrea for sharing them us and allowing us to share them with you.
Looking for Ideas?Friday, May 15th, 2009If you’re in the mood to be inspired look no further. Click on 999 business ideas from Seth Godin’s Alternative MBA interns. (Nine remarkable interns selected from thousands that applied for Seth’s Alternative MBA internship in Dec 08). To find out more about Seth, his ideas and thinking check out his blog by clicking here: Talking from experience coming up with a business idea is not nearly as hard as making it happen and then making it profitable. It’s all too easy to find an excuse as to why it can’t be done – I don’t have the time, I can’t spare the money etc. That’s why we would be interested in hearing from you …… tell us about your ideas, the ideas you’ve put into practice and what you learned in the process. This post was authored by Sarah Anderson. Thank you Sarah
Air New Zealand has nothing to hideFriday, May 15th, 2009Very refreshing campaign… …And behind the scenes…
Is This For Real?Thursday, May 14th, 2009Interesting demo of creativity meets technology in today’s “Creativity-online.com” Topps, the US Baseball Trading Card company, is introducing specially coded cards that when placed under a web-cam and the code entered, suddenly COME ALIVE! Well the baseball characters pop out of the cards as 3D characters and can actually play baseball. Is this a hoax? It looks amazing and presumably the same technology could be used to bring 3D animations to life for any brand, so the applications are staggering. IT launches early June so am sure the press will pick up more on it then. In the meantime you can enjoy the demo here If interested in subscribing to this daily newsletter and getting breaking ads, campaigns, comments, all for free …. just apply your finger here and the form will pop up at your command. Happy weekend
BATMAN SAVES BANGKOKThursday, May 14th, 2009
สงกรานต์ปี 2552ในประเทศไทย ตึงเครียดกว่าปีก่อนๆ เพราะมีการประกาศภาวะฉุกเฉินในเขตกรุงเทพฯละปริมณฑล ผู้คนต่างเฝ้าติดตามเหตุการณ์อย่างใกล้ชิดจากทางสื่อโทรทัศน์, หนังสือพิมพ์และอินเตอร์เนต นอกจากภาพกลุ่มทหารหรือภาพเหตุการณ์ประท้วงของกลุ่มคนเสื้อแดงแล้ว ภาพเหตุการณ์หนึ่งในหลายๆเหตุการณ์ที่ถูกพูดถึงไม่น้อยไปกว่า ก็คือภาพของ เหตุการณ์ที่เรียกกันว่า “แบทแมน กู้ชาติ” ซึ่งเป็นเหตุการณ์ของชายหนุ่มที่อ้างตัวว่าเป็นแบทแมนสามารถช่วยกู้รถแก๊สที่ถูกกลุ่มคนเสื้อแดงกักไว้ให้ออกมาจากพื้นที่อย่างปลอดภัยก่อนที่จะมีการระเบิด ซึ่งถ้ามีการระเบิดเกิดขึ้นอาจทำให้เกิดความเสียหายครั้งใหญ่กับชาวบ้านกว่า1,500 ครัวเรือน ที่อาศัยอยู่ในแฟลตดินแดนที่อยู่โดยรอบ
เหตุการณ์ที่เห็นในคลิปนี้นอกจากจะสะท้อนให้เห็นความมีอารมย์ขันของคนไทยแล้ว ยังทำให้นึกถึงกลยุทธ์ที่น่าสนใจในการทำการสื่อสารในช่วงภาวะวิกฤต เช่นในสถานการณ์วิกฤตทางเศรษฐกิจที่กำลังเกิดขึ้นในปัจจุบัน อีกด้วย กล่าวคือ -พยายามมองวิกฤตให้เป็นโอกาส (ในขณะที่ผู้อื่นกำลังวุ่นวาย ตื่นเต้น เราก็พยายามมองมุมต่างและหาโอกาสในจังหวะนั้น) -ตัดสินใจอย่างรวดเร็ว (แม้ต้องเสี่ยงบ้าง) -กล้าเลือกใช้กลยุทธที่เฉียบขาดและยุทธวิธีที่โดดเด่นแตกต่างกว่าคนอื่น เพื่อดึงดูดความสนใจ (แม้บางครั้งมันจะประหลาดไปหน่อยก็เถอะ) -สุดท้าย อย่าลืมสอดแทรกอารมย์ขันของคุณลงไปด้วย เพราะในสถานการณ์เครียดๆ เสียงหัวเราะมักช่วยได้เสมอ บางทีอาจได้ผลดีกว่าที่คุณคิดซะอีก เหมือนฮีโร่ แบทแมนตัวจริงคนนี้ไง J
Different from previous Songkran festivals (Thai New Year) during 2009, Thailand was locked in a political crisis with massive mobs forcing the PM to declare a state of emergency in Bangkok and five neighboring provinces. One of the most memorable moments which became the talk of the town was not army troops or severe protests but the appearance of “BATMAN to help. When red-shirt protestors parked an 8 ton gas truck beside Din-Deang, a big and long-established community with more than 1,500 households nobody knew that this severe situation would be solved by BATMAN.
This following clip shows a guy with Batman costume running to the Gas truck, getting all the attention from the nervous people around including Army troops, anti-government protestors, and the owners of homes at risk ! Other than reflecting the Thai personality of fun and land of smiles, what happened here also really reflects a real strategy of how to communicate in a crisis and become a hero brand… Grasp opportunity from chaos, Act fast (it’s worth taking a bit of a risk), And make sure that you come up with a smart strategic idea presented with an outstanding execution to get attention …Use your humor sense sometime (It doesn’t need to be a big campaign – a one impact shot can become talk of the town)
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