Sweet ad forwarded by Ali Rezgui (thank’s Ali!)
Won’t tell you the brand or category, don’t won’t to give the fun away.
May your life be filled with love …. it almost certainly already is.
Archive for November, 2009
Love is a “wonderful” or is it “dangerous” thing?
Tuesday, November 24th, 200910 Crucial Consumer Trends for 2010
Tuesday, November 24th, 2009Those very nice people at trendwatching.com have not only released their full 2010 report (sorry you have to subscribe)but just released a free report on the “10 Crucial Consumer Trends for 2010“.
Click here and it will take you straight to the report.
Lots of good stimulation.
Bit premature, but happy 2010.
Fun Can Change Behaviour For The Better
Friday, November 20th, 2009I really like this – thanks to K’Jammy for sharing it.
An initiate by VW. To quote them: We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.
And some sweet videos that support the theory ….
Have fun. Have people have fun.
The Best Responses To The Recession
Wednesday, November 18th, 2009You might already be a regular visitor to JWT’s “Anxiety Index”.
The site, so far, have 350 examples of how brands around the world are responding to the recession. Some clever stuff.
In addition to this, the site reports on changing levels of consumer anxiety and also the most common sources.
Fresh today, a new report is included in the site which highlights the Ten Best Cases of notable responses to the recession, ranging from AMEX to Hyundai, from the USA to India, from Europe to Australia.
Please take a look by clicking here.
It’s downloadable, its free and it might provide some good stimulus for fresh thinking.
Enjoy. And don’t be too Anxious
Couple of Good New Uns …. Understanding a Brand is more than a product
Friday, November 13th, 2009A couple of new ads I came across this week, which I really like.
The first is for Toyota Synergy Hybrid in Australia. A sweet idea showing what happens when two work harmoniuosly as one.
What is particularly appealing is having a car ad, that doesn’t just fill up the screen with driving scenes. What is central to the spot is the idea, and the idea is about the engine. Well done Toyota and Saatchi Australia.
The second spot is for Cadbury Dairy Milk Chocolate. Very sweet idea (as well as the chocolate!)
A few spots back they replaced the “Glass and a half of milk” end-line with “A Glass and a Half of Joy”. This execution demonstrates the “Joy”. The Cadbury branding is done through the use of its iconic purple coloring.
This is brave advertiisng, again, not showing the product but giving a strong sense of what the brand represents and offers “Joy”. If you haven’t seen them, take a look at some of their earlier spots …. the drumming gorilla, dancing eyebrows etc.
Nice stuff Cadbury’s. Makes me feel good.
A beautiful ad
Wednesday, November 11th, 2009I’ve always loved stop-motion and this is perhaps one of the better ads I’ve seen that makes use of this traditional technique.
To borrow the words of the producers of this piece – We shot 60,000 pictures, developed 9,600 prints and shot over 1,800 pictures again. No post production! Thanks to all the stop motion artists who inspired us.
Kudos to the makers of the PEN story.
The Best iPhone Apps
Wednesday, November 4th, 2009As of about a month ago there was already 80,000 iPhone Apps!
Josh Clark has done us all a favour, at least for the moment, as this has to date fairly quickly, by writing a guide to the best Apps. I got a copy of his book in Kinukuniya (Emporium) yesterday and have downloaded about 20 of the top 200 he recommended. Good stuff. Many are free. (Some of the “location based” ones don’t work in Thailand yet, but some do).
If you want to save yourself 500-600 baht, then Josh has done a film (not great audio quality) on youtube about some of the better Apps. This is part 1, part 2 is also on youtube (in fact the second film below). If your time is more precious than the money, you might just want to get the book and share it among friends.
Ideas Baked In
Tuesday, November 3rd, 2009I owe this one to Ralf, one of our overseas clients – thank you.
Alex Bogusky (of Crispin Porter + Bogusky fame) and John Winsor (ex Strategy and Innovation Director at CP+B) released a new book “Baked-In” a couple of weeks back.
I confess I haven’t read it yet but their miniblog on it is really interesting, you can find it here
Amazon.com, my favorite bookstore, I have to thank for this mini-review:
“The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.”
Alex and John discuss the book and their ideas, in a film at the same site … be warned it’s good, but it lasts 56 minutes.
In addition to the film the site has about 30 mini essays or thought starters. Good stimulation.
Enjoy the baking.
A Funny Business. Agencies and Crowd-Sourcing
Tuesday, November 3rd, 2009I loved (silly me!) one of the lead stories in yesterday’s Advertising Age, to borrow their headline:
In Latest Crowd-Source Move, Mtn Dew Lets Public Pick Its ‘Agency’
The story behind this is that for its next Mountain Dew campaign, Pepsico is using “Dewmocracy”, to launch three new line extensions. Any agency, independent film company or individual can submit 12-second clips via www.12seconds.tvoutlining their ideas for marketing three new Mtn Dew line extensions.
The fuller story can be found here
What an interesting way to pitch!
This type of approach, known as “Crowd-Sourcing” has been sued for a number of recent campaigns, including have the public generate the advertising content itself (one excellent example being Doritos and the Superbowl).
No connection with the above, but another sign of the times, yesterday Cliff Freeman and Partners, one of the USA’s most creative agencies during the past 20 years closed down.
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