Sweet film here, with minimal but excellent ”branding” !
Yes, that isn’t a contradiction!
Smile. Go run a mile.
Archive for January, 2010
Beautiful Branded Content
Friday, January 29th, 2010It’s Here! (the new iPad)
Thursday, January 28th, 2010At last, after months (and more) of rumours the new iPad was officially announced yesterday.
Here’s Steve Job’s demonstrating it ….
…. though Apple’s website itself gives a much better introduction. Just click here
WiFi (Standard) version ships end March, 3G version from April.
Looks cool.
The mother of all flash mobs
Wednesday, January 27th, 2010Now let’s face it, flash mobs aren’t new, Beyonce’s London flash mob for 100 single ladies was cool and some were just outright copies (absolutely not cool!) but this surely deserves the title as the mother of all flash mobs. Absolutely spectacular:
More Beer
Wednesday, January 27th, 2010Last night I was enjoying a swift half of Heineken (well it was preceded by two lovely pints of the magic brew) with some friends when my phone rang. As expected it was my beloved wife, “When will you be home? You’re not drinking again are you?” she queried.
The fact the pub was noisy, music playing, clinking of glasses all around and people shouting out “I’ll have a pint” left her in no doubt that her guess was correct. Shame.
A common happening for many blokes who like a beer or three and have loving wives or girlfriends who don’t want them to drink the family fortune away or resemble Santa Claus even further.
Then by pure coincidence came across this brilliant idea this morning. Great idea by “Andes Beer” in Argentina and Saatchi.
Enjoy the film and enjoy your beer.
Apple’s New ….
Tuesday, January 26th, 2010
?
Type “Apple Tablet” into Google search box and 16, 300,000 references come up.
Apart from being big, this is for a product that doesn’t even officially exist, yet.
What we do know is that tomorrow (Wednesday 27th January in USA) Steve Jobs and company will unveil “a major new product”. The speculation is that this will be an Apple Tablet” – something like a larger iPhone or iPod (maybe around 10 inch).
Lots of speculation have been flying around for months – specs, costs, features, design, even the name.
We won’t have to wait much longer.
But I want one!
Burger King’s Latest Innovation – Beer!
Monday, January 25th, 2010
Burger King is known for its marketing innovations.
The latest story from Brandchannel can be found here
Cheers!
ps. Invitations to toast various good causes often accepted.
IKEA Facebook Marketing Campaign
Wednesday, January 20th, 2010Brilliant!
Sadness and Goodness
Wednesday, January 20th, 2010“Don’t ask for whom the bell tolls, its tolls for you”.
As of this morning over 70,000 people have been confirmed dead in the Haitian earthquake and the final toll could/will be much higher, very sad.
Yesterday I was impressed by iTunes asking for donations to the American Red Cross directly through their site.
Today I saw the below in “Creativity On-line”
Social gaming company Zynga reaches out to the 40 million users of its most popular games to aid Haiti. Players of Mafia Wars, Farmville and Zynga Poker will be able to purchase special virtual goods, all proceeds of which will go to the World Food Programme, which has dispatched an emergency response team to provide food and relief to those in Haiti devastated by the recent earthquake.
Farmville gamers will be able to buy white corn that continues to thrive even when unattended, Mafia Wars thugs can purchase a Haitian drum, while Poker fans can buy a special chip package that comes with a rare premium item. Donations can also be made directly through Zynga.org.
http://creativity-online.com/work/zynga-ingame-haitian-relief/18527
Individually we can do a little, and even a little makes a difference. Collectively we can do a lot. That’s Social media with real value.
Funny But Not A Scene from “The Office”
Tuesday, January 12th, 2010Also funny, but far more intelligent and useful – check out yesterday’s blog “Most Contagious 2009“. Really relevant stimulation there.
Contagious Magazine – Most Contagious 2009
Monday, January 11th, 2010Have you ever read Contagious?
If not try out their “Most Contagious 2009” as a starting point.
Contagious follows and reports on the hotest in all areas of communications and marketing.
This latest report is FREE. and can be downloaded as a PDF here
Sections include everything from “Real Time” (such as Twitetr and YouTube) though Technology, On-Line, Intergated, AP, Gaming, Entertainment, Crown, Content, Viral, Design, Out-doors, Virtue etc.
Around 40-45 pages of great ideas, links and commentary.
Please take a look by clicking above or at:
http://www.contagiousmagazine.com/resources/MostContagious2009.pdf
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