Archive for March, 2010

PlayStation Move

Tuesday, March 30th, 2010

PlayStation Move is coming in autumn/fall 2010 (eyecamera with motion controllers)

I haven’t mastered my wii yet. Oh dear, oh dear.

 

And a viral fun take on xbox 360 …

The YikeBike is Coming!

Tuesday, March 30th, 2010

Designed and built in new Zealand this cute this mover is a both an engineer’s and designer’s dream.

The world’s smallest and lightest electric bike at under 10kg.

Neat!

 

Can find out more at www.yikebike.com

Brand Karma – How “Good” is your brand?

Wednesday, March 24th, 2010

Brand Karma is the world’s first brand centric social media platform.

Little explanatory video below.  I signed up.  Some of the text from the email I got back is cut and pasted below the film … interesting to see how successful this will be, ie involving.

It was started in an attempt to help answer two basic questions – what kind of a world do you want to live in and what kind of a world do you want to leave your kids?  They’re important questions, far too important to leave to governments, regulators, experts and business leaders to answer by themselves. Time for another voice at the table that we can all be part of.

Enter Brandkarma – a social media platform on a mission – ‘to help everyone make better brand choices and to influence brand behavior for good’.

We all know that our purchase decisions have consequences. And most of us want to do the right thing, everything considered, if only we knew where to start.

So, it makes sense that we should all help each other.  More and more, we rely on family, friends, colleagues and ’strangers like me’ to inform our decisions.

Brandkarma makes it easy for us to share, amplify and mobilize our opinions around brands.  I believe there’s wisdom in the crowd and that together we can make the world a better place – one brand at a time.
It was started in an attempt to help answer two basic questions – what kind of a world do you want to live in and what kind of a world do you want to leave your kids?  They’re important questions, far too important to leave to governments, regulators, experts and business leaders to answer by themselves. Time for another voice at the table that we can all be part of.

Enter Brandkarma – a social media platform on a mission – ‘to help everyone make better brand choices and to influence brand behavior for good’.

We all know that our purchase decisions have consequences. And most of us want to do the right thing, everything considered, if only we knew where to start.

So, it makes sense that we should all help each other.  More and more, we rely on family, friends, colleagues and ’strangers like me’ to inform our decisions.

Brandkarma makes it easy for us to share, amplify and mobilize our opinions around brands.  I believe there’s wisdom in the crowd and that together we can make the world a better place – one brand at a time.

Vodafone’s Virtual Fortune Teller

Tuesday, March 23rd, 2010

Here’s a great campaign to promote Vodafone’s 360 services. Using a virtual Vodafone fortune teller, Madam TreSesti, to tap into the users social accounts to predict their future.

Clever Idea – Cheers to Heineken!

Tuesday, March 23rd, 2010

Very clever idea from Heineken in Italy which brings Activation, PR and digital together.

5 minute film, but think you will smile.

 

Nice One Nokia!

Tuesday, March 23rd, 2010

What a good idea for good things.

This really connects people.

Courtesy of the “Lucky” connection.

What a clever and “spot-on” way to launch a new website

Monday, March 22nd, 2010

This little film, showing the “experiential” way, Aubade, a french lingerie brand launched their new website is very clever, if a little naughty, in a nice way.

I enjoyed it.  Thanks to “Lucky” for discovering it.

 

Burger King Whopper Face

Friday, March 19th, 2010

“Have it your way” reaches a whole new level in Brazil

Parody of Lynx Effect

Thursday, March 18th, 2010

There’s an old (well 200 years old) saying that “Imitation is the most sincere form of flattery”.

Here’s a sweet spot that parodies the Lynx effect.

Enjoy.

 

A lovely pair of Oranges

Wednesday, March 17th, 2010

Couple of juicy spots from Orange in the UK.

In a category where “offers” are the norm, at least these guys do them with a sense of humour.  Agency, Fallon.