Archive for July, 2010

Kiva – The Loan That Keeps Giving and Giving

Friday, July 30th, 2010

I stumbled across Kiva.org a couple of years ago, but failed to sign-up due to problems with my Paypal account, now fortunately rectified.

What a great use of technology to aid the world’s less well off would-be entrepreneurs (and actual ones.)   Kiva.org (www.kiva.org) is an online system based in San Fransisco that unites anyone willing to make small interest free loans to entrepreneurs in some of the worlds poorer countries.

Am struggling to embed a sweet little film, that traces a $25 loan made in London to the recipient in Cambodia, but you can access it here.

Unlike a charitable gift, the loan is repaid (typically between 6-18 months) putting the money back into the lenders paypal account, which can then be withdrawn or hopefully re-lent to another worthy borrower.

So far around 400,000 people have received loans helping them set up or expand their small business. $150 million lent and people in 200 countries benefited.

Take a look, the interface is very easy to use and apart from being tempted to help you might get a rush of gratefulness for how lucky we are.

A Sign of The Times

Tuesday, July 13th, 2010

In an uncertain world it’s nice to be able to bank on something.

Apparently its Barclays

 

Good production, took a Bronze in recent Cannes awards

You Peeing In The Shower Yet? – A Lesson On Breaking Rules

Thursday, July 8th, 2010

You know those pesky (unwritten) rules that stick to product categories like flies on … ?

Take charities. The rules are: 1) Instill a sense of guilt, 2 and 3)  repeat rule 1. If you want to compete with the thousands of ads for charities out there, these rules may work just fine for you. But what if you want to play a different ball game alltogether? What if you want to compete with everything else, all the really awesome stuff we’d much rather spend our time with than just another ad?

You take the rules, you study them carefully and then you go away and do the exact opposite!

I give you SOS Mata Atlântica Foundation’s “Pee in the Shower”

Total estimated media return: US$20.642.189,36.

Here’s to breaking rules and changing the world…one ad at a time,

Lucky

Miso Soap

Wednesday, July 7th, 2010

“Miso” with soaps?

If you are into FourSquare or Gowalla you probably appreciate social media, but the latest ipod/ipad app doesn’t just tell your friends where you are and what you are doing but what you are watching too.

Kinda unsocial social media?

Play It Safe Advertising – Game Over!

Wednesday, July 7th, 2010

Ladies and gentlemen, it’s over. Playing it safe is officially no longer an option. Here it is, black on white… the proof we have all been waiting for: “The most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success” than their less creative counterparts.

Read the full report here and get ready for advertising as it should be!

A big thank you to the IPA and Thinkbox,

Lucky.

Write The Future. Write Your Headline

Wednesday, July 7th, 2010

Since launching its “Write The Future” spot on May 20th, Nike claims 32 million people have watched it.

Check it out below or on our early May 24th blog post.

 

The latest follow up is “Write Your Headline”, where the public are invited to send world cup messages and 100 a night are displayed on J’Burg’s Life Centre Tower.

 

Smoker? Smober Up!

Wednesday, July 7th, 2010

JJ and its Nicorette brand in Canada has launched a series of web-episodes following the journey of eight people trying to give up smoking.

If I was a smoker, this would have an impact on me.  Am scared someone will do a non-drinking one soon.

 

Clean Up The World – Vac From The Sea

Wednesday, July 7th, 2010

Despite the enormous amount of plastic waste, their is not enough recycled to meet our ongoing needs.

Electrolux, the Swedish electrical manufacturer is doing something about it with their “Vac From The Sea” program – producing a range of Vacuum cleaners using plastic waste collected from the world’s seas.

See more below.