  Archive for July 7th, 2010Miso SoapWednesday, July 7th, 2010“Miso” with soaps? If you are into FourSquare or Gowalla you probably appreciate social media, but the latest ipod/ipad app doesn’t just tell your friends where you are and what you are doing but what you are watching too. Kinda unsocial social media? Play It Safe Advertising – Game Over!Wednesday, July 7th, 2010Ladies and gentlemen, it’s over. Playing it safe is officially no longer an option. Here it is, black on white… the proof we have all been waiting for: “The most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success” than their less creative counterparts. Read the full report here and get ready for advertising as it should be! A big thank you to the IPA and Thinkbox, Lucky. Write The Future. Write Your HeadlineWednesday, July 7th, 2010Since launching its “Write The Future” spot on May 20th, Nike claims 32 million people have watched it. Check it out below or on our early May 24th blog post. The latest follow up is “Write Your Headline”, where the public are invited to send world cup messages and 100 a night are displayed on J’Burg’s Life Centre Tower.
Smoker? Smober Up!Wednesday, July 7th, 2010JJ and its Nicorette brand in Canada has launched a series of web-episodes following the journey of eight people trying to give up smoking. If I was a smoker, this would have an impact on me. Am scared someone will do a non-drinking one soon. Clean Up The World – Vac From The SeaWednesday, July 7th, 2010Despite the enormous amount of plastic waste, their is not enough recycled to meet our ongoing needs. Electrolux, the Swedish electrical manufacturer is doing something about it with their “Vac From The Sea” program – producing a range of Vacuum cleaners using plastic waste collected from the world’s seas. See more below. |
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