You know those pesky (unwritten) rules that stick to product categories like flies on … ?
Take charities. The rules are: 1) Instill a sense of guilt, 2 and 3) repeat rule 1. If you want to compete with the thousands of ads for charities out there, these rules may work just fine for you. But what if you want to play a different ball game alltogether? What if you want to compete with everything else, all the really awesome stuff we’d much rather spend our time with than just another ad?
You take the rules, you study them carefully and then you go away and do the exact opposite!
I give you SOS Mata Atlântica Foundation’s “Pee in the Shower”
Total estimated media return: US$20.642.189,36.
Here’s to breaking rules and changing the world…one ad at a time,
Lucky
RSS