A powerful video and a great suggestion from Mr. Ogilvy. Still very relevant today if you consider digital as a natural evolution of direct marketing.
Archive for October, 2010
David Ogilvy: We sell or else
Thursday, October 28th, 2010Get a LIFE
Tuesday, October 26th, 2010While LIFE magazine stopped publishing its weekly magazine some while ago, LIFE lives on in www.life.com, giving access to some great photos.
The pics of the week are available free in their newsletter, which you can get here
One of my favorites this week is the story of Damiani’s $2 million bra for Victoria’s Secret!
If you believe in the power of publicity maybe it was a good investment, but you won’t see me wearing one.
Atomic Tom
Wednesday, October 20th, 2010New York band “Atomic Tom” claim their instruments were stolen, so they decided to perform their song “Take Me Out” live on the train using just their iPhones.
In just four days this video has gotten 1.5 million views on YouTube.
Naughty Volvo?
Tuesday, October 19th, 2010I used to be a fan of Volvo advertising.
The “Twister” spot with the camera man going into the heart of the storm stood out for combining safety with performance, the “Save Your Soul” campaign made you think too.
Then yesterday I saw one of Volvo’s latest and was very disappointed.
Check out “Room For Pets” here (its on www.davidreviews.com …. sign up for free)
Somewhere in the copy it even had the audacity to claim to be “naughty”. While the car (S60) might be rather sporty the creative work is far from naughty. More boring than Volvo used to be seen as. And I’m a fan!
Today thinks are swinging back a bit, but only a bit with this environmental CSR sponsorship, tied to ipod/ipad app.
Thailand’s Mr. Condom
Monday, October 18th, 2010Here’s an interesting and amusing talk by Thailand’s “Mr. Condom’ Mechai Viravaidya, given a few days ago as a TED Talk.
In the past 35 years his program has contributed to reducing the birthrate from 7 children per family to 1.5, as well as helping slash HIV infection rates.
Breaking Ads ….
Tuesday, October 12th, 2010If you want to keep up to date withe latest work, without paying for it, one good source is www.adforum.com who publish weekly their Top 5 Ads (click here to sign-up).
This week the top rated new spot is Virgin Atlantic’s, “Your Airline’s either got it or it hasn’t”
Amnesty International Canada offers some powerful work in “Someone’s Watching”.
And Sony Erickson shows how simple the functions are on its Experia model. Quite funny, though not sure how “Seniors” will react to it.
I wasn’t ahuge fan of the other two, but decide for yourself by heading to adforum.
It’s a Miracle? The power of vegetables or the power of advertising?
Monday, October 11th, 2010Years ago when Regan was the US President a joke was going around then, when Nancy, the first lady was passed a plate of food at a function and then asked “vegetables?”, she replied “Oh I think he is ok“.
You don’t see a lot of advertising for vegetables, but the mighty broccoli features as “the miracle food“ in this Canadian campaign.
The real miracle?
Sales grew about 200,000 pounds on the year before, and 20,000 people became Facebook fans.
In fact the campaign was produced by The Television Bureau of Canada to demonstrate the power of advertising.
Which just goes to show that not only is broccoli good for you, so is advertising.
Feeling Lucky?
Friday, October 8th, 2010What a beautiful spot.
Love the music, love the camera work, love the dog, love the idea.
Hope you get lucky.
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