Very smart idea from VW Brazil and their agency.
To promote “original parts” they came up with smart idea using YouTube – creative and effective.
Archive for May, 2012
Those Clever Folks at VW
Thursday, May 31st, 2012Chose the original
Tuesday, May 29th, 2012http://m.youtube.com/watch?v=gE0KLVdFwYk
If you ever worked on automotive, you probably know it’s not always easy to communicate in a clever way about aftersales and original spareparts.
VW found a good one through this youtube media buy
Tell me what you’ve got in your caddie, I’ll tell you how to eat
Tuesday, May 22nd, 2012A modern follow up of the 80′s Hellmett commercial in the previous post.
Brands are at their best when they play an active role helping people get more/be inspired in the category they’re playing in.
This Hellmann’s very clever instant recipe proposition is a great example
Lonely Lettuce
Monday, May 21st, 2012A clever idea from Karft, relabeling their salad dressings as “Anything Dressings” and hopefully not only refreshing the brand and creating awareness but expanding usage too.
The strategy reminds me a little (or a lot!) of what Hellman’s Mayonaise did in the UK in the early 80′s with its “Don’t Save It For The Salad” campaign.
Happy Eating!
Ford park assist
Thursday, May 17th, 2012
How bad are you when parking your car?
Now there is a way to know…
Pee reward
Wednesday, May 16th, 2012Fun can change behaviour.
Following some previous posts, here is another example of what has been theorized by VW as the fun theory.
http://m.youtube.com/watch?v=5_Dmuf1Mtuw
Being rewarded to drink beers and pee will make many men happy.
Tipp-ex is back
Monday, May 14th, 2012Tippex is back with hunter and bear first anniversary.
Very nicely done, some funny dates to try like -6400000, 0, , 1493, 2000, …
Quite fun interacting and playing with dates even though there is less the wwwoowww effect of the first time.
Fun, fun, fun
Monday, May 14th, 2012VW fun theory seems to keep inspiring other automotive brands with Smart using technology to make people experience their car in a fun way.
In a world filled with bad news (economic crisis, climate change…), brands are the new entertainers.
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