A few years back Martin Sorrell, WPP’s Group Chief Executive, addressed the Design and Art Directors Group in the UK, basically, the creative community.
At the time it was seen as a bit “odd” that a “Bean Counter”, ie a Financial based guy, who was buying rapidly up the communications world, would address a Creative audience, but basically he spent his time saying how critical Creativity, in all areas, is to the making of more beans (money).
It’s an interesting thought-provoking essay that starts as follows:
“As David Ogilvy pointed out seven years ago, I’ve never written an ad in my life. Nor have I made a commercial, designed a pack or conceived a corporate identity. I haven’teven sold a brilliant campaign to a sceptical client so I’m not even a creative suit.
That leaves me with only one available label: if I’m not a creative and I’m not a suit, then I must be a money man.
And so, I’m very happy to be able to tell you, I am.
I like counting beans very much indeed. And I find counting a great many corporate beans a lot more satisfactory than counting a very few corporate beans and I know that because I’ve tried both.
But what also interests me is how those beans are made in the first place”
To enjoy the rest of the essay, just click here