Ladies and gentlemen, it’s over. Playing it safe is officially no longer an option. Here it is, black on white… the proof we have all been waiting for: “The most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success” than their less creative counterparts.
Read the full report here and get ready for advertising as it should be!
A big thank you to the IPA and Thinkbox,
Lucky.
Tags: Effectiveness, Lucky