In order to promote their new game, scrabble are using a twitter scrabble competition.
Very clever use of social media and completly in tune with the product.
Unfortunately it’s only in dutch…
Posts Tagged ‘Advertising’
It is the Mad men period with the lauch of the new episode coming soon, nostalgia seems to have taken the world, and the consecration of ‘the artist’ a black and white silent movie and ‘Hugo’ a story taking place in Paris in the 50′s-60′s taking 5 oscars each confirm this trend.
Before reading all about the mad men mania, you can also go and play on youtube:
With the return of Mad Men’s new season, this week’s Newsweek is dedicated to madmen and the era of the 1960s – the whole magazine has been designed and edited in the same way that it was done in the 60s & brands have released retro ads in the spirit of the 60s – you can see all them here http://adage.com/article/mediaworks/retro-ads-newsweek-s-mad-men-issue/233377/
You’d Be Mad To Miss This Newsweek Issue
The marketing has been controversial at times (the ‘falling man’ advertisement was widely criticized for evoking memories of 911) but you can’t escape the fact that this hugely successful, acclaimed series has captured our hearts and minds.
Even Newsweek has gone a bit Mad this week with an issue completely 1960-fied. In one fine swoop, Newsweek has launched its Mad Men issue and with it has reminded the publishing and the advertising industries about swagger and fun. Every brand advertiser in the issue has produced special adverts fit for the era, giving CMOs a little smile and their agencies creative free-reign to produce something really unique.
It’s turned into a mini Super Bowl, with ABC News, The New York Times and much of the Hollywood, marketing and advertising press like @AdAge writing about it. As well as blogs and Newsweek’s own DailyBeast.com. There’s a real buzz going on. You can vote for the best ads
So why go to all this trouble? Newsweek editor Tina Brown realizes that to capture attention in print, it has to be a visual feast for the eyes as well as giving us the information we want and expect. And the result is the news, gift-wrapped, in a culturally modern way – it’s like a present from the past.
Tapping into something that’s very in, very hip and very now is a sure-fire way to grab consumers. TV advertising tie-ins can sometimes be weak, but by going the whole hog and devoting the entire issue – rather than just one or two pages – Newsweek will ensure fans go, well…mad….for it.
It wouldn’t even surprise me if they bought extra copies to save in pristine condition as a keepsake.
It’s a shared passion, which Newsweek has cleverly linked into. Why would a serious news magazine even be remotely interested in focusing so strongly on a TV show? Simply because Newsweek was something that households read during the era – it was the magazine of the day.
It’s a natural fit then, the result of which means that both regular subscribers and fans get a nostalgic treat, and sales are undoubtedly strong. Who thought a magazine could be so cool—and culture defining? Wow.
The principles of Movement marketing can be applied even here – shared passion, an idea which links so well with the magazine’s history and very core, and not being about a particular product – it’s more about celebrating the era. Grab a copy. You’d be mad to miss it.
This week the top rated new spot is Virgin Atlantic’s, “Your Airline’s either got it or it hasn’t”
Amnesty International Canada offers some powerful work in “Someone’s Watching”.
And Sony Erickson shows how simple the functions are on its Experia model. Quite funny, though not sure how “Seniors” will react to it.
I wasn’t ahuge fan of the other two, but decide for yourself by heading to adforum.
Big Brother is back, except this time he’s drinking beer and watching football.
As teams are eliminated from the tournament, the corresponding contestants are evicted from the house. The last man (or woman) standing will attend the World Cup Final and present the Budweiser-sponsored “Man of the Match” trophy.
In addition to Budweiser’s social media efforts, the campaign is supported by impressive global ad buys, including TV spots in 20 countries, all driving users to the Bud United site.
Imagine you’re an advertising agency.
Your client: The country’s best selling men’s fragrance.
The brief: Announce online (and online only) that the product has changed.
Anything else? Well, yes…there are no stores. The product is sold exclusively by representatives, door to door.
Enjoy this piece of genius,
Media, Marketing, Communications, Creativity, Advertising, Web … there’s “Breaking News” available on all of it, easily and free.
In Asia, Brand Republic’s, “Media” does a good job with daily updates (Monday-Friday) on what is happening with accounts, people, jobs etc.
You can dip into it when you’ve got free time at:
Or save your time by signing up for their newsletter at:
For global news (with a US focus) AdAge and its sister publications “Madison & Vine”, “Web Video Report” and Media Works” produce Breaking News newsletters that can be subscribed to, for free at:
Another site for news on advertising and marcom and media is the AAAA (American Association of Advertising Agencies) “SmartBrief”.
Subscribe, free, here:
Ok, more than enough reading for today.
Came across two interesting sites this week – nor surprisingly related to each other.
One reports the weird and wonderful from the world of brands, the other from the world of advertising.
Big surprise, URLs are:
For a look at their freakiest ads of 2008 go to:
Sorry I don’t follow American Football.
But I do like advertising, well at least the good stuff.
A lot of the newest, biggest, and supposedly brightest US campaigns get aired in the Super Bowl – mainly because of its huge ratings and publicity associated with it.
The final match was played on February 1st 2009 with the Pittsburgh Steelers the winners.
youtube posted the advertising at the link below, inviting viewers to vote on their favorites.
Hopefully you do, or at least the good ones.
Here are six great places to find creative work.
Each is a little different in scope, what is provided free (vs what paid subscribers can get), what channels covered, archives, commentary etc.
We’ve provided links to these on the site as well as below.
To begin with, a local one “Kosana Thai” where you can find the latest in Thai TVCs.
adforumcovers new and breaking work including a “Top 5″ from around the world, that is yours for free. Subscribers get access to a database of around 90,000 spots too.
Creativity Online. A free newsletter that comes out four times per week. Covers the world’s best TV, web films, print, interactive and design work. Archives only available to subscribers, but the newest content is free and updated frequently. Sign-up below.
adsof the world.com is an archive of worldwide advertising
David’s Reviews. This is one of my favourites. Sign up for free and you’ll get issued a user-name and pin number. Log-in for new advertising each day, access to articles and archives. Very easy to use and great content.
And one final one you might not have thought of youtube.
Yeap, in addition to people posting their own content a lot of advertising gets uploaded too.
A “for example”, searching on “Coca Cola advertising” on youtube brought up 78,600 hits!
Of course “Coca Cola” is an extreme example but even smaller categories or brands, including local ones return many hits (eg Nikon 8,020 hits, Singha Beer 96 hits).
This is far from a definitive list of where to find “content” and there are certainly better places to get industry news.
A future column will be on that – places to get breaking news on the marketing and communications industry.
The next one or two will be others on advertising …. the Superbowl 2009 selection and the Freakiest of 2008.
JWT celebrates its 144th anniversary this year.
In Thailand, we celebrated our 25th last year. We’re known for our combination of Creativity (always in top rank) and Effectiveness (originators of planning, and Thailand’s most awarded past two years ). Basically we are about Creative Communications That Work. Effective Creativity is more than a great TV spot. Ambient, Events, Loyalty programs, whatever – they all need to engage and involve.
For a big, well-established company, we’re often rather quiet about talking about ourselves.
If you would like to know more, our global website will tell you about us, our work, our offices and our very simple philosophy, “WE CREATE IDEAS FOR OUR CLIENTS THAT PEOPLE WANT TO SPEND TIME WITH”. Our “Time” philosophy. Click here.
The agency prides itself on knowing what is going on and has a central Trend Watching unit. Click here on the global site to pick up our forecasts.
Much more specific reports on a whole host of topics from our trend-centre are shared with our clients for free.
Non-clients can find out more and purchase from jwtintelligence.
We have a global creative council headed by Ty Montague. Ty runs a creative blog known as “the good stuff”. For his take on our (and other folks’) latest work, creative trends etc, check it out here.
Finally today, well almost, a word about planning. Account Planning or Strategy Planning depending on where in the world you are, was founded by Stephen King of JWT 40 years ago.
A celebration of the event was held in London a few months back. Speeches by some of the leading planning lights such as Guy Murphy (our Global Planning head) and Jon Steel (WPP Global Planning Head) can be viewed or read here:
Our Indian office, also has a planning blog called Coffee and Doughnuts. Much longer established than ours and with lots of great links to other Planning and Advertising blogs.
Check it out by Clicking here
Of course, we’re not the only source of knowledge, in our next few blogs we’ll introduce you to other Trend Watching sites, Market Research, Brands and Branding and a very new and unique JWT research and consumer channel planning insight tool we call “The Cube”.
Our next post, below from Simon, our head of JWT Digital (“JWT Connect“) on some new technology and its applications.
See you again soon.