Yes, the man rocked the Cannes Lions on Monday…in his underwear (I kid you not). New Zealand based Special Group took home a well deserved Direct Grand Prix for it’s Orcon Broadband Campaign.
Background: Despite offering faster broadband and better service, Orcon was still largely unknown.
Objective: To raise awareness of Orcon’s superior offering.
Strategy: Why say it when you can show it?
Execution: A “mass product demonstration” featuring Mr Iggy Pop.
Results: Off the wall. 200 auditions viewed over 100,000 times, 3,500 new Facebook friends in two weeks, NZ$650,000 of unpaid media coverage before the TV spot even aired and a 30% sales increase on the previous year.
What they did? They organised a world first event, a chance for 9 Kiwis to re-record Iggy’s “The Passenger” with the man himself. Everything revolved around the internet: the call for auditions, the facebook activity, the “play live with Iggy” event. So, while everyone else out there was busy talking up their services, Orcon went out and used theirs, showed it, made it truly magical. Who would have thought you can record a song via the internet, with 9 of you in New Zealand, each at their own studio and one in Miami in his studio?
Big Brother is back, except this time he’s drinking beer and watching football.
The premise: 32 football fanatics from 32 countries under one roof in South Africa. Together they watch the games…then they share their thoughts, feelings, the glory, the pain, the shame…all for the world to see on a dedicated YouTube page.
As teams are eliminated from the tournament, the corresponding contestants are evicted from the house. The last man (or woman) standing will attend the World Cup Final and present the Budweiser-sponsored “Man of the Match” trophy.
In addition to Budweiser’s social media efforts, the campaign is supported by impressive global ad buys, including TV spots in 20 countries, all driving users to the Bud United site.
LONDON – An iPhone developer behind novelty app iFax has developed a new product, which, it claims, turns the iPhone into a mobile gym. Crowded Road has been developing novelty iPhone apps The REPS app, which costs £1.79, is billing itself as Nintendo Wii Fit for the iPhone, simply by using the device as a free weight.
The app enables users to set weight loss targets and includes a real-time rep counter, which calculates how many calories have been burnt and alerts users to how many reps they have completed by vibrate or sound. Users can also use the app while listening to the iPod music on their iPhone.
It also includes motivational audio messages from a personal trainer, which are more akin to the drill sergeant from Stanley Kubrick’s Full Metal Jacket than TV’s Mr Motivator.
Crowded Road, the app’s developer, said: “Simply curl your iPhone/iPod up and down like you would a free weight and watch the calories drop in real time.”
Simon Silvester of YR/Wunderman (sometimes one, sometimes the other, sometimes both) writes intelligently, knowledgeably and crisply about many things.
In the WPP world (of which JWT is a part) he has won many awards for his writing in our annual Atticus competitions.
One of his latest works is called How To Think Digital. amazon.uk retails it. Or you can download a PDF below.
At the same site there is link to some of his earlier publications including “My Brain Hurts“. How the Digital revolution is leaving the consumer behind.
Ok, a little bit of self promotion and some chest-thumping here. JWT Connect has just launched a website for Oriental Princess’ new line called AVATAR. A beautiful site which is part of an integrated campaign meant for the Thai market.
I’ve often wondered when we will finally get to use computers like they do in Minority Report and more recently in Quantum of Solace. And whilst I was at XM, we’ve showcased gestural interfaces before, nothing really quite comes close to what we see in the movies. Until now.
This video by Razorfish Emerging Experiences showcases the work they’ve done for AT&T and is a wonderful example of how gestural interfaces can work in the real world. A brilliant piece of work that is not only stunning in it’s application but engaging with its relevancy.
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