  Posts Tagged ‘Seth Godin’Are You Indispensable?Thursday, April 1st, 2010A couple of days ago, Guy Murphy, our global planning head kindly sent out boxes of books to the JWT planning community. The book? “Linchpin” by Seth Godin, the marketing/business consultant. The subtitle is “Are You Indispensable?”
On Amazon 80% of readers gave the book a 5 star rating. Good stimulating read. Look out for it and enjoy. (Oh and check out Seth’s blog at http://sethgodin.typepad.com/ )
Looking for Ideas?Friday, May 15th, 2009If you’re in the mood to be inspired look no further. Click on 999 business ideas from Seth Godin’s Alternative MBA interns. (Nine remarkable interns selected from thousands that applied for Seth’s Alternative MBA internship in Dec 08). To find out more about Seth, his ideas and thinking check out his blog by clicking here: Talking from experience coming up with a business idea is not nearly as hard as making it happen and then making it profitable. It’s all too easy to find an excuse as to why it can’t be done – I don’t have the time, I can’t spare the money etc. That’s why we would be interested in hearing from you …… tell us about your ideas, the ideas you’ve put into practice and what you learned in the process. This post was authored by Sarah Anderson. Thank you Sarah
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