But then it is for NABS (National Advertising Benefit Society) that helps folk in the industry in financial trouble. Yes, they exist!
This spot is promoting their annual drive, behind the idea of … well take a look.
It made me smile.
I confess most of this week’s work on www.bestadsontv.com (I’m a fan of checking out the latest work) didn’t do a lot for me, though there was a cute spot for Citroen.
It really is a refreshing change to see car work with an idea. A clever way of getting “one” feature across, rather then the typical long list of titles flashing across our screens.