Archive for the ‘Cartoons’ Category

Converse brings together 3 giants – Gorillaz, Andre 3000, and James Murphy.

Tuesday, March 6th, 2012

“A monster of a collab, a beast of a track.”

That’s what they’re calling it on http://play.converse.com/blog/2012/02/23/doyathing/

And it is big!

What do you think? Did Converse get enough out of this?

Beautiful Branded Content

Friday, January 29th, 2010

Sweet film here, with minimal but excellent  “branding” !

Yes, that isn’t a contradiction!

Smile. Go run a mile.

A Funny Business. Agencies and Crowd-Sourcing

Tuesday, November 3rd, 2009

I loved (silly me!) one of the lead stories in yesterday’s Advertising Age, to borrow their headline:

In Latest Crowd-Source Move, Mtn Dew Lets Public Pick Its ‘Agency’

The story behind this is that for its next Mountain Dew campaign, Pepsico is using “Dewmocracy”, to launch three new line extensions. Any agency, independent film company or individual can submit 12-second clips via www.12seconds.tvoutlining their ideas for marketing three new Mtn Dew line extensions.

The fuller story can be found here

What an interesting way to pitch!

This type of approach, known as “Crowd-Sourcing” has been sued for a number of recent campaigns, including have the public generate the advertising content itself (one excellent example being Doritos and the Superbowl).

No connection with the above, but another sign of the times, yesterday Cliff Freeman and Partners, one of the USA’s most creative agencies during the past 20 years closed down.

Thriving in the Post-Media Age

Saturday, September 19th, 2009

Bob Garfield of Ad Age advocates the art of “Listenomics” …. and advices companies to “listen or perish”.

His thinking and new book called “The Chaos Scenario” is promoted in this little video.

Good stuff, and clearly where the world is heading, already.

 

You’d Be Silly Not To.

Friday, July 3rd, 2009

A few weeks back we added a couple of “Client Side” blogs, today there’s another one.

Tom Fishburne is the UK MD of “Method”, an entrepreneurial challenger brand.  Previously he was a marketer at Nestle and General Mills.

A smart and funny man, he puts his business, marketing thoughts and moans down in cartoon form.

This presentation is full of some great observations, entitled “everything I needed to know about innovation I learned by drawing cartoons”

You can also access his blog by clicking here