Big Brother is back, except this time he’s drinking beer and watching football.
The premise: 32 football fanatics from 32 countries under one roof in South Africa. Together they watch the games…then they share their thoughts, feelings, the glory, the pain, the shame…all for the world to see on a dedicated YouTube page.
As teams are eliminated from the tournament, the corresponding contestants are evicted from the house. The last man (or woman) standing will attend the World Cup Final and present the Budweiser-sponsored “Man of the Match” trophy.
In addition to Budweiser’s social media efforts, the campaign is supported by impressive global ad buys, including TV spots in 20 countries, all driving users to the Bud United site.